Welcome to Brazen Careerist!

About Me

I am Yinka Olaito. I help individuals, organizations to maximize values in their brands/ideas through adequate positioning of their brands to the target audience that can pay premium. My competitive advantage is in developing engaging strategy that turns customers to advocates.I am a multi-skilled individual who combines passion with right skills to make my unique difference.

I often function as a brand, social media expert- this skill enables me to give required professional advice as well as developing a functional, verifiable strategy that gives results to both profit and non profit organizations. I have used this skill to help some organizations in profit category as well as non-profit category (including religious based organizations).I have been recognized as one of the world’s leading 30 personal branding experts on Twitter, one of the100+ experts on twitter all job seekers should follow.- a platform for ‘twitterers’. I am also a member of Social Media Club, International California, USA, as well as Nigeria chapter President

I also function as a public relations consultant: this is the route that fires- up my passion in branding. My training and most of my professional qualifications stem from this. I have used the skill to promote mutual understanding between individuals/corporate organizations and their target audience. I am an active member of Lagos State chapter of Nigerian Institute of Public Relations.

I function as a trainer. I have passion to transfer what I have learnt to senior executives, younger generations or those I think will value the knowledge. This skill has been proven to be working as I get results and commendations from people after applying thoughts shared. I am a member of Nigerian Institute For Training and Development- a member of International Federation of Training and Development organizations (IFTDO). Until recent,I was the special assistant on communications to the National president/Council Chairman of the Institute.

As a columnist and writer, I have the privilege of maintaining the only and authoritative personal branding column in Nigeria with the widely acclaimed Marketing management magazine in Nigeria (M2). I have also written articles that have been published by a section of the Nigerian dailies and in a couple of recognized online forum. I have also authored just released Personal Branding For First Class Professionals (e-book) and about to be published motivational titled – The Achievers’ Companion. I am a recognized expert author at ezinearticles.com

My role as a Public speaker is also flourishing. I constantly speak in conferences, campuses and relevant associations that use my skill. And lastly as a social crusader with strong passion for a change, I run a non-governmental organization-Toward excellence International-that reaches schools and campuses with a message of hope as I have been a product Of a mother who stood by me and a highly committed, unrepentant wife who fire up my hope and give encouragement to strive for the best.

Presently I work with Michael sage consulting as chief consulting officer (www.michaelsageng.org)- a branding and Public/digital relations and social media firm based in Lagos Nigeria.I have the privilege of co-founding the organization. Michael Sage is a brand that started as an idea without a penny saved.

I am also the chief strategist/founder, Personal Branding College Lagos, Nigeria- the first in Africa. A school established to promote strong personal brands in every sphere of life in Africa. The School’s session holds quarterly in Lagos Nigeria. Those who have attended have realized that personal Branding offers competitive advantage for individuals.

I am a three award winning graduate of Ogun state university, Ago-Iwoye Nigeria, I also led my class at my postgraduate diploma level. I hold two professional diplomas in Public relations, one of the Nigerian Institute of Public Relations and the widely acclaimed Business education examination council. I have undergone a lot of courses/trainings (online and offline) that has enhanced my skills. I am a regular guest consultant on Times cable Television’s ’Brands and Product expo’ programme.

I have been privileged to use these tested skills in various organizations and frontline brands. I have had my own share of the divides of life. My humble background provokes a passion to communicate what I have learnt in life to spur someone else to life.

Work History

• Michael sage Consulting Lagos nigeria
• Lead Consultant/CCO
• June 2006 to Present

• Brand development, social media, people management, policy/strategy development, marketing communications