Welcome to Brazen Careerist!

About Me

Wendi R W McGowan has over 18 years experience in launching new businesses, building successful brands, marketing strategy consulting, and executive-level management. She has built and sold two of her own businesses, served as a board director or in-the-trenches advisor to seven start-ups, and invested in over fifty start-ups. Wendi has consulted to both Fortune 100 firms and small businesses. She is a published author and sought-after panelist on branding and interactive marketing topics.

She began her career before graduating from The University of Texas at Austin with a BA in Economics by founding an independent marketing and business development consulting company called MWIGroup in 1990. She led this company for 10 years, first as CMO and then as CEO, subsequently converted it to a web site design and e-marketing company, and finally, sold it to a local ISP that became a part of Internet America in January, 2000.

Over the past 8 years, Wendi has held various senior strategic marketing management and business development consulting positions with firms such as UBS Wealth Management, PSINet, Texas Instruments, La Quinta, Gold’s Gym International, and TXU Energy.

Running against the CMOs at Neiman Marcus, Wyndham International, Cadbury Schweppes and Rent-A-Car, Wendi was a Dallas Ad League Finalist Nominee in 2006 for their “Best Brand Manager” award. She is an active member of the National Association of Professional Women, NTBCA's Leadership Arts, the Dallas Chapter of American Marketing Association, Social Media Club of Dallas, and the Junior League of Dallas.

Work History

• Wendistry
• Solopreneur
• Febuary 2007 to Present

• Wendistry team has almost seventy years xxperience in ideation, launching new businesses, building successful brands, market strategy, and revenue generation for Fortune 100 multi-national corporations, small companies, and startups. Serving up Ideas, Ingenuity, and Innovation.

  Jump-start some brilliance and slam a shot of intention. Hire a disciplined network of visionaries, gurus, and creative thinkers ready to serve up breakthrough ideas, products and services on your behalf. Your virtual, outsourced think-tank for creativity, genius, and “face the music” advice.

• re:d, Regarding Dallas Media
• Chief Marketing Officer, Editor-in-Chief
• Febuary 2005 to Febuary 2008

• In March 2005, PrimeDemographics, Inc. launched its first business unit, a media property called re:d, Regarding Dallas Magazine. www.redmagonline.com

  Inspiring its readers through things of beauty, uplifting experiences, and life expanding dreams, re:d is a sense of place and a source of aspiration to the "Social Professional" of Dallas. When they look at their peers, they see themselves. They take pride in their achievements. They stretch for a greater urban lifestyle.

  Readers will look to re:d for being “in the know” on where to go, what to do, who to see, and how to be seen on the scene in Dallas.

Education

• University of Texas, Austin
• Bachelor of Arts, Economics, Marketing
• 1987 - 1991