Welcome to Brazen Careerist!

About Me

Recent graduate of NYU Stern School of Business. Majored in Marketing, International Business with a minor in Business of Entertainment, Media, and Technology.

Currently job hunting for something that fuels my passion for digital technology.

My greatest fear is getting into that corporate ladder mindset/chasing the paycheck because of "stability" and being pigeon-holed into a career that I never imagined myself going into. So then what are my options? How do I find something that I know I would LOVE to do 5-10 years down the road? Try everything once I guess..and be content with it.

Work History

• GoldRun
• Account Management Intern
• August 2011 to Present

• • Contacted 70+ toy artists/blogs to participate in GoldRun’s first Augmented Reality Toy Scavenger Hunt
  • Act as point of liaison between 20 artists and design/account team for timely delivery of materials pre-launch
  • In charge of using HootSuite to sync Twitter and Facebook updates on startup’s current and ongoing campaigns

• NEO@Ogilvy
• Assistant Media Planner Intern
• November 2010 to May 2011

• • Assisted CDW account team in tracking, trafficking, and reporting of online campaigns through Q1-Q4
  • Assisted the IBM lead-generation team in creating summary and uncaptured added value report for client reference
  • Corresponded with online vendors/publishers regarding inventory confirmation, creative tag approval, billing discrepancies
  • Maintained flowcharts, media purchases, budget updates, billing discrepancies, input data into iDesk system for traffic departments

• CBS Consumer Products
• Product Development Intern
• June 2010 to October 2010

• • Assisted CDW account team in tracking, trafficking, and reporting of online campaigns through Q1-Q4
  • Assisted the IBM lead-generation team in creating summary and uncaptured added value report for client reference
  • Corresponded with online vendors/publishers regarding inventory confirmation, creative tag approval, billing discrepancies
  Maintained flowcharts, media purchases, budget updates, billing discrepancies, input data into iDesk system for traffic departments

• Time Inc. PEOPLE Magazine
• Integrated Digital Marketing Intern
• June 2010 to August 2010

• • Crafted detailed report to advise Social Media team on how PEOPLE.com can increase social presence
  • Compiled “Weekly Highlights” report to keep DM team updated on industry trends in digital, mobile, social media
  • Created Starbucks and Caress recaps for sales team to distribute back to client after the end of a successful execution
  • Conducted competitor analysis and presented new creative ad execution strategies to senior management on a weekly basis
  • Actively participated in brainstorming sessions for creating custom solutions for L’Oreal, Frederic Fekkai, Nutella, Popchips, OnStar

Education

• NYU Stern School of Business
• Bachelor's, Marketing, International Business, Business of Entertainment, Media, and Technology
• 2007 - 2011