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Janet Brent
I am a new start-up trying to freelance graphic/web design services. My site is www.byjanet.net Since I am starting out, and based in Asia, I am outsourcing myself for cheap until May.
I am finding that there is a 'planting seeds' period of freelance in which you have to be patient and trust the process. I'm still trying to get the hang of it (particularly networking 'planting seeds'). Have had a handful of client leads but nothing that has solidified. Do you have similar experiences or advice?
60 weeks ago from Freelancing
Thomas Ransom:
(My virus blocker wouldn't let me onto your website. Just thought I should mention that.) A great rule a thumb is to never discount what you would ...More(My virus blocker wouldn't let me onto your website. Just thought I should mention that.) A great rule a thumb is to never discount what you would consider your unique selling proposition. So setting a penetration price across the broad might be a big much. You'll have to let us know how it works out for you.
60 weeks ago
60 weeks ago
Leah Ibraheem:
Janet, I find that leads can sometimes take weeks to solidify - many times the client has to get budget approval, specs are changed, etc., etc. I ...MoreJanet, I find that leads can sometimes take weeks to solidify - many times the client has to get budget approval, specs are changed, etc., etc. I agree with the other commenters - discounting at the beginning can hurt you later- after all, your discounted clients will refer you to others and say what they paid, and these new clients will expect the same price (don't ask me how I know this...). Write down your value proposition and price justification, and stick to it.
60 weeks ago
60 weeks ago
Thomas Ransom
Based on the "Blue Ocean Strategy," which factors and value do you consider the most important to your PR/Marketing company’s current and future success? #Marketing
Linda A. Hamilton:
Customer Service is key. Making my customer feel important and emotionally connecting to fulfill customer needs is critical to gaining their ...MoreCustomer Service is key. Making my customer feel important and emotionally connecting to fulfill customer needs is critical to gaining their attention. Once attention is gained, Differentiation generating Recognition. How can I be incremental by being different enough that it peaks customer interest?
Identifying my audience to know who are the Creators, Refiners, Advancers, and Executors and which will be the most likely to buy from me. Then drive my services to connect with them and go with it. See what's important and not important to my offers and focus on only what's important. That will generate interest, build my customer community and when each customer buys and is satisfied it will generate word of mouth advertising that increases interest and drives more people to my company building succsss.
Blue Ocean Strategy is a great marketing tool to consider for any product or service. It holds all the key elements that push marketing and hits on those within the buying community that actually do the buying. Great tool when used with thought!
80 weeks ago
Identifying my audience to know who are the Creators, Refiners, Advancers, and Executors and which will be the most likely to buy from me. Then drive my services to connect with them and go with it. See what's important and not important to my offers and focus on only what's important. That will generate interest, build my customer community and when each customer buys and is satisfied it will generate word of mouth advertising that increases interest and drives more people to my company building succsss.
Blue Ocean Strategy is a great marketing tool to consider for any product or service. It holds all the key elements that push marketing and hits on those within the buying community that actually do the buying. Great tool when used with thought!
80 weeks ago
Thomas Ransom:
For those who aren't familiar with the "Blue Ocean Strategy," it's a systematic way of making competition irrelevant by mapping out the factors ...MoreFor those who aren't familiar with the "Blue Ocean Strategy," it's a systematic way of making competition irrelevant by mapping out the factors the competition is currently investing in, factors the industry currently competes on (products, service and delivery), and the added value customers receive from the existing competitive offerings.
Thanks Linda for the well thought out explanation.
80 weeks ago
Thanks Linda for the well thought out explanation.
80 weeks ago
Thomas Ransom
Cool ongoing campaigns in Asheville:
- http://ashevillegrown.wordpress.com
- http://googleavl.com
I'd be interesting in seeing what other NC cities have going on. Best campaign wins a Coke.
Thomas Ransom
Best Advice I've Gotten on Personal Branding- Get a firm grasp on how you come off during a first impression. How are people likely to stereotype you? Then behave contrary to it. It takes a certain level of self-efficacy, but really goes a long way.
Sharalyn Hartwell:
Interesting concept, Thomas. I really like that. I can see how that would benefit you. The challenge is getting that firm grasp of how you come ...MoreInteresting concept, Thomas. I really like that. I can see how that would benefit you. The challenge is getting that firm grasp of how you come off during a first impression. I imagine mentors, colleagues, friends, former bosses, etc. could really help give you that insight.
107 weeks ago
107 weeks ago
Carlee Mallard
To Raleigh//Durham//Chapel Hill area BCers:
Pecha Kucha is currently seeking speakers for June 17th idea-sharing event in Durham. We want to hear your ideas. Anyone can present. The key to a great presentation is to present something you feel passionate about (ex. latest creative projects or work). Opportunity to share your idea w/ other thought leaders in the community to empower change & inspire innovation in relaxed enviro.
Submission details: www.pknraleigh.com
Submissions due by MAY 16th
107 weeks ago from North Carolina Bloggers and Raleigh, Durham and Chapel Hill, NC
Rachel Puckett recommended this
Thomas Ransom:
Big fan of the Pecha Kucha format. Would be interested is hearing your take on what makes it marketably-different from TED.
107 weeks ago
107 weeks ago
Carlee Mallard:
Glad you're a fan, too! Actually a few months ago I drew a venn diagram of the three major idea-sharing events (PechaKucha, TEDx, & Ignite) ...MoreGlad you're a fan, too! Actually a few months ago I drew a venn diagram of the three major idea-sharing events (PechaKucha, TEDx, & Ignite) comparing/contrasting them and everyone seemed to get a kick out of it (http://www.carleemallard.com/2010/02/its-a-free-market-for-spreading-ideas/). The venn diagram could definitely use an update though after actually ATTENDING all 3 of those events. TEDxTriangleNC was vastly different from the PechaKucha events that I organize. TEDx was a much more highly organized event (more like a conference) lasting all day from 10am-6pm. There was a schedule of speakers with their bios printed out, T-shirts for sale, high-end sponsors like Whole Foods to cater a free lunch, professional photography and video, etc. TEDx also requires organizers to show a certain number of TED videos during the event to break up the local speakers. The speakers at TEDx in general are also much more intellectual and sometimes slightly more high-profile (the TEDx organizers cold-call people to get them to speak at the event).
PechaKucha on the other hand is almost nothing like TEDx in those ways. It's incredibly laid-back, low-cost, usually taking place at a local bar/restaurant/office and has a strict format (20x20 slides, 10-12 speakers) keeping it at a max of 2 hours.
Anyways, if you want to know more, get in touch!
107 weeks ago
PechaKucha on the other hand is almost nothing like TEDx in those ways. It's incredibly laid-back, low-cost, usually taking place at a local bar/restaurant/office and has a strict format (20x20 slides, 10-12 speakers) keeping it at a max of 2 hours.
Anyways, if you want to know more, get in touch!
107 weeks ago
TOP IDEA:
Jennifer Vaaler
Mondays are always better with coffee
Thomas Ransom:
I agree. I'm not sure about Raleigh, but there's no shortage of coffee shops in Asheville. Let me know if you have any recommendations for places ...MoreI agree. I'm not sure about Raleigh, but there's no shortage of coffee shops in Asheville. Let me know if you have any recommendations for places to visit in the capital.
107 weeks ago
107 weeks ago
Thomas Ransom
WHAT MAKES PEOPLE WILLING TO CHANGE? I just finished reading about how people motivated to change have to address three things: their rider, their elephant and their path. Interesting for anyone looking to make a career out of marketing or storytelling. Give me a holler if you know what I'm talking about.
Scott Rafferty:
Do some research into Neuroplasticy and behavioral change. You may find some very interesting things about how and why people change (or don't). I ...MoreDo some research into Neuroplasticy and behavioral change. You may find some very interesting things about how and why people change (or don't). I firmly believe change is a lot more physiological than behavioral.
109 weeks ago
109 weeks ago
Tameem Qazi:
Realization and acceptance. The day one stops saying 'Thats just the way i am" is the day when one will be willing to change.
109 weeks ago
109 weeks ago
Thomas Ransom
Oh North Carolina... Why doesn't anyone in you want to hire me?
Kevin Durbin:
I hope you've found something; there are lots of jobs out there, I see plenty in certain areas of NC. Of course, not where I live and I'm not ...MoreI hope you've found something; there are lots of jobs out there, I see plenty in certain areas of NC. Of course, not where I live and I'm not willing to relocate, but that's me. I see most jobs (IT related) in RTP and Charlotte. GL to you!
133 weeks ago
133 weeks ago
Thomas Ransom
Oh North Carolina... Why doesn't anyone in you want to hire me?
Thomas Ransom
Hey Bridget. I've been in the PR scene for 2 years now. Interned at GolinHarris at TidePoint. What industry are you trying to get in to?
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