Welcome to Brazen Careerist!

About Me

Hello everyone,

I joined the "Laid off" club several months ago. I'll have to admit, I started to conduct career search, but got pleasantly distracted with planning for my two weddings in early October; a traditonal Vietnamese ceremony and an American one. My new hubby and I were very happy with how the celebrations turned out, but we realize that it's my time to focus on my career (and no more excuses for the wedding!) :)

I'm taking this opportunity to find a career where I find fulfillment. My background lies in marketing, and communications/public outreach, so I'd like to work for a company where I'm passionate about the cause or product. Some companies that I'd love to work for in the bay area include, Room to Read, LeapFrog, Kiva.org, or marketing agencies that are driven by cause.

Whether it be for profit or non-profit, I know I can perform my best when I believe in what I am doing and will thrive in a company that is growing and filled with people who are just as passionate about their roles.

Thanks for your time,
Suzanne

Work History

• McCann Worldgroup
• Senior Account Executive
• April 2008 to June 2009

• o Support internal management team to develop contact strategy to meet acquisition and retention objectives for Microsoft’s small and midsize business audience
  o Manage CRM campaigns including strategy development and execution of digital, print and online marketing collateral to nurture customer relationships
  o Oversee creative process including writing comprehensive creative briefs and led creative teams through implementation of marketing strategy
  o Collaborate with vendor partners to ensure that proper tracking tools are implemented in order to monitor campaign performance
  o Track client budgets, scope development and schedules

• Protocol Integrated Marketing
• Senior Account Executive
• August 2004 to March 2008

• o Project lead for several major accounts including Jenny Craig, Guthy Renker and 3Com
  o Responsible for directing internal teams and vendors including analytics, media, creative design, and advertising operations
  o Utilize different media channels including direct mail, email and online to execute specific marketing initiatives to each customer segment
  o Experienced in analyzing customer database and managed the implementation of online customer survey to measure attitudinal and behavioral characteristics to increase targeting

• Consensus Planning Group
• Account Executive
• November 2001 to July 2004

• o Responsible for overall program management of the majority of key accounts within the agency, including business development and proposal management
  o Manage development of all communication programs including public outreach programs, event management, marketing collateral development, and grassroots field promotions
  o Appointed as the official southern California community relations consultant representing major accounts such as KOHL’S department stores, The Home Depot and IKEA

Education

• UC Santa Barbara
• Sociology
• 1999 - 2001