Welcome to Brazen Careerist!

About Me

I am an integrated marketing strategist and marketing executive with extensive global experience in blending new web-based marketing channels with traditional marketing disciplines to maximize bottom line results.

Expertise includes branding, web marketing, search engine optimization (SEO), search engine marketing, and social media outreach.

With years of experience in successfully and profitably devising and implementing marketing and communications programs, I help organizations by maximizing revenue and profitability via marketing initiatives, both domestic and globally; building and/or strengthening an organization's corporate reputation and market position, and allowing a firm to fully capitalize on social media marketing approaches and tactics

Specialties:Integrated marketing, marketing strategy, marketing communications, social media outreach, global branding, international business development, public relations, market research, corporate communications, CRM implementation and deployment, mergers and acquisitions, e-marketing, web-based marketing, Internet software solutions marketing

Work History

• Cision US, Inc.
• Vice President, Marketing
• October 2002 to Febuary 2009

• Managed all marketing and PR efforts for North American division with $110 million in annual sales. Directed marketing staff of ten, two direct reports.

• Millward Brown Precis
• Vice President
• September 2001 to June 2002

• Established first US East Coast office for the company. Responsible for all marketing and operations aspects of the start-up.

• Media Report
• Director, International Operations
• January 2000 to August 2001

• Responsible for all global product marketing and operations, including new services roll-out, production, methodology, staff training, vendor selection, client services and delivery.

• Delahaye Medialink
• Vice President, International Operations
• October 1996 to January 2000

• Managed all international development and operations; set up global partnership networks and offices in Amsterdam and London for media analysis division.

• MediaMap
• Research Director
• September 1991 to September 1996

• Responsible for the delivery of company’s data services, including its global service portfolio. Managed research department of ten.

Education

• University System of New Hampshire
• MBA, Marketing
• 1988 - 1990

• Graduated summa cum laude

• Universiteit van Amsterdam
• BA, Linguistics
• 1980 - 1982