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1

Do you. Sounds simple, right? "Do you" -- that simple, short phrase indicates to me that I need to be myself completely and wholly and proceed with the actions that resonate with me, in a complete and whole way. And it is hard to do, at first, because we have to clear space to literally HEAR our own selves. But once you start listening to YOU, not being you...not "doing you" is sooo difficult. So why not do you? No one else is like you. So might as well just be you. Exciting, right? ;-)

99 weeks ago

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2

I believe that marketing, in less than 5 years, will be community management. And I want to be a part of this evolution -- pushing companies to be more human. I believe it is the only way and digital media is the current space through which we can do this. My idea and what I am about - all of us, companies/individuals/etc. to be more human and more authentic. Let's build a community! http://passionisyourcareer.wordpress.com/2010/03/07/community-is-importa...

100 weeks ago

Ryan Healy recommended this

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About Me

Purposeful. Passionate. Profitable.

I am a digital communications enthusiast and geek who loves music, finding solutions, enjoys cooking random meals with ingredients from Trader Joe's, dancing, singing (since I was 7 years old), writing (blogging for almost 3 years), conversing and exploring New York City. I also am an avid reader, someone who loves meeting new friends & bonding with old friends, motivating people/companies to be their best selves and being curious (especially with Google search). Lastly, I love growing with a focus on purpose, passion & profit - I believe it is the only way that institutions, companies and individuals can become better.

Oooo...and let's not ever forget that I am a huge ideas and people lover...putting those two and I in the space is heavenly to me, lol...

:-)

Also, please help me fundraise for @mercycorps relief efforts in Haiti! http://is.gd/6KFsk

Work History

Ogilvy Public Relations
Digital Strategist
April 2010 to Present
I get to work on social media strategies, production and execution for clients. I have a great team -- I work with really smart people, work on fun stuff and get to wear jeans to work...all while being my quirky, strange self all day long. That is all I need to be happy, you know? I don't ask for much, lol.

My Own Freelance Entity - Digital Stories
Digital Marketing/Communications Strategist
January 2010 to April 2010
I believe in telling stories so that they are purposeful, passionate & profitable.

With a solid background in email marketing and a love for stories that captivate you, I am creating, developing and tracking stories in a digital space. What does that really mean, lol?

I am an individual with big ideas and long-range thinking with the motivation and focus to see projects through & analyze data to enhance your story.

If I sound like someone you would love to work with or get to know better, please contact me at sophiaa@alumni.upenn.edu and learn more about me at http://card.ly/growideas5

DigitalFlash NYC
Intern
Febuary 2010 to April 2010
Spread the word about DigitalFlashNYC across my network & invite people via Twitter, Facebook, LinkedIn and anywhere else in the digital arena

Attend events and continue to spread the word about DigitalFlashNYC

Help to enhance DigitalFlashNYC in any way possible - contributing to the newsletter with writing and research; contributing ideas to enhance the growth of DigitalFlashNYC, etc.

Bloomingdales.com
Email Marketing Analyst/Associate
November 2007 to April 2010
Act as the lead for the brief writing, email creative reviews, campaign set up and analysis – assure that all teams have produced correct, effective and valuable deliverables.

Act as the lead for the promotional & contemporary emails for the email-marketing program – collaborate with, listen to and effectively communicate with teams across various channels to optimize email production and execution.

Analyze metrics to extract pertinent information and determine segmentation to enhance email performance

Act as the lead for the integration of social media & email marketing.

Education

University of Pennsylvania
Bachelor of Arts in Political Science, International Politics
2003 - 2007

Choate Rosemary Hall
High School Diploma
1999 - 2003

Interests

people, conversing, writing, singing, music, ideas, dancing, watching films, social media, humanity, authenticity, motivating people, connecting people to help them grow, being a platform for the growth of others, watching The Office, making others smile, helping people and being absolutely wondrous and original ;-)

Goals

to be a motivator and connector to push forward the authenticity and humanity of brands/companies
to be a platform for the growth of others, on a massive scale a la Oprah Winfrey
to be an author
to record my own album of music
to be in love with life and others forever

Favorite Quote

Do not be dependent upon what others can see for you...only YOUR eyes can see YOUR horizon. Focus & don't lose sight of it - Have faith.

Specialties

social media, email marketing,idea-generation, developing strategies, writing, meeting people, connecting with people, conversing with people, growing myself and business

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