Welcome to Brazen Careerist!

About Me

“Especially for consulting firms that focus on strategic marketing for international consumer goods & services clients, I help their clients make more profitable marketing decisions in the face of diverse global markets and cultural complexity by blending data-analysis and story-telling skills with multi-cultural perspectives. I do this especially well due to my experience in both finance and marketing field, my understanding of international business, and my passion towards problem solving.”

Work History

• J W Thompson
• Senior Account Executive
• October 2005 to July 2007

• • Enhanced client relationships in automobile, beverage, CPG and commercial banking industries.
  • Led a project for a Fortune 50 CPG company to increase brand awareness and market share through improved product targeting. New positioning strategy led to 100,000 new customers and 50% increase in sales volume.
  • Developed the launch strategy of the first online banking services in Asia for the world’s largest bank. Liaised with regional offices to analyze the market and make recommendations resulting in $4.5M revenue.
  • Collaborated directly with CEO and VP on business development projects in beverage and telecommunication industries. Developed market research plans and analyzed competitors’ portfolio. Generated $4.7M in additional business.
  • Developed marketing strategy for a Fortune 50 automotive client to launch three new vehicle models. Resulted in client overtaking competitors and becoming one of the top five automobile manufacturers.

Education

• Goizueta Business School, Emory University
• MBA, Business Process, Strategic Analysis
• 2007 - 2009

• • Goizueta Marketing Strategy Consultancy – Advised a multi-national food chain to develop a market entry strategy to capture the emerging market. Executed market research in India as part of the effort.
  • VP of Multi-cultural Affairs, Goizueta Business Association
  • International Ambassador Award at graduation

• National Taiwan University
• BA, International Business, International Relations
• 2000 - 2005

• • President, NTU Management Association & NTU Taiwan-China Academic Association
  • Exchange student at Johannes Kepler University, Austria, from 2004 to 2005. Interacted with and interviewed industry professionals to gain knowledge of European business environment.