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Work History

Self
Internet Marketing Consultant
January 2007 to Present
* Developed Internet Marketing Campaigns for private clients.
* Provided clear written and verbal directions for third party web developers.

Razorfish
Search Account Manager
June 2008 to Present
* Develops, executes and monitors effective online marketing campaigns, specifically using search engines as the delivery vehicle for obtaining targeted leads and acquisitions.
* Confers with client, utilizing SEM product knowledge and research to understand and/or help determine search marketing goals in order to develop the best search strategy for the client.
* Manages tactical initiatives for the Client's business; maintains a focus on the short-term deliverables, concurrent with a firm understanding of client's long-term goals.
* Communicates regularly with client on status, time line, budget, deliverables, performance reporting, competitive intelligence analysis and other follow-up items.
* Leads team in campaign / Web site optimization process and lessons learned analyses.

Americaneagle.com, Inc.
Web Project Manager
October 2004 to June 2008
* Developed company's standards for Search Engine Optimization and HTML.
* Developed reporting method and deliverables for company’s SEO program.
* Wrote optimized web copy and developed strategies for third party fulfillment.
* Managed small to medium-sized projects.

Ignite Sports Media, LLC
Multimedia Engineer & Copy Writer
May 1999 to June 2001
* Produced and maintained a database of multimedia assets for clients such as the Chicago Bears, Chicago Blackhawks, and Chicago White Sox
* Wrote, edited and published syndicated sports content for AOL and Britannica

GroupWorks, Inc.
Staff Writer & Website Administrator
May 1997 to April 1999
* Cataloged newsletters and wrote summaries for database of company's flagship product.
* Maintained and regularly updated website with fresh content.