Sarah
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Raina
Hi All. I was interviewed at a small company recently that is looking to launch a database to keep pharma companies aware of what's happening with various pipeline products, ie, where the product is in its development. The woman who developed the database wants to market it to pharma companies, but she's stretched thin. Would social media marketing help her to get the word out about her product? Would so appreciate your insights and help.
Raina:
Sarah, companies would already be doing this if it weren't hugely in violation of Federal laws. You would never market a product in development ...MoreSarah, companies would already be doing this if it weren't hugely in violation of Federal laws. You would never market a product in development that wasn't FDA-approved to consumers. The government would shut you down, your stock price would plummet, etc. No offense, but if it were legal, companies would already be doing it. The SEC, FDA, and FTC would all be on your a--. Think business-to- business marketing, not direct-to-consumer.
If you're a small pharma company with an innovative product, but not enough capital to launch DTC campaigns and the like, you'd want your company to be acquired by a bigger company. The database that tracks products in development could only ever be a b2b product. Hope that makes sense. If you want to learn more about the pharma world, pre-consumer, let me know. I'd be happy to chat.
114 weeks ago
If you're a small pharma company with an innovative product, but not enough capital to launch DTC campaigns and the like, you'd want your company to be acquired by a bigger company. The database that tracks products in development could only ever be a b2b product. Hope that makes sense. If you want to learn more about the pharma world, pre-consumer, let me know. I'd be happy to chat.
114 weeks ago
Raina:
@Donovan, not looking to pay for advice, thank you. I have some of my own ideas, but if you'd like to talk about it, I'm all ears.
114 weeks ago
114 weeks ago
Eric Ungs
I am curious to know your price. What is the most you would pay, as a one time fee, to be able to use Facebook, Twitter, or any other major social network site? Or would you just be up in arms it's not FREE and go somewhere else.
Mehul Kar:
Eric, i don't think it would drown out the noise. I think it would increase the noise. Noise is mostly generated by corporations and companies who ...MoreEric, i don't think it would drown out the noise. I think it would increase the noise. Noise is mostly generated by corporations and companies who want number results. They'd pay to do the same thing. individual users who are in it for the sake of being in it, and so generate genuine and authentic content wouldn't stick around too long.
114 weeks ago
114 weeks ago
Eric Ungs:
@paulmacp @Mehul Kar: You both make really good points. I guess the harsh reality of this space, much like anything else in this fast paced ...More@paulmacp @Mehul Kar: You both make really good points. I guess the harsh reality of this space, much like anything else in this fast paced society, is the noise isn’t going anywhere and it comes with the territory. After all there is just way too much data bouncing around within these spaces.
@Andrea V. Lewis: That’d be about my price range as well. From a business perspective, think of the revenue stream you’d be able to generate following the pay scale of mobile apps. The couple of dollars to have a premium service doesn’t even cross my mind to pay for and download because the value and convenience it serves. It’s a one time deal and it’s a billion dollar industry.
@Kristina Summers: I do agree the social networks would lose a lot of accounts. But, Twitter for instance; think of the number of inactive accounts. Those accounts who stand stagnant and have less than 10 followers; it’s a mind boggling number. I think those would be the users most likely not to pay and leave shop. So I honestly don’t think you’d see a huge dent in Twitter with those who actually use the service, it’d be those who just have an account.
Great feedback everyone, I appreciate the conversation.
114 weeks ago
@Andrea V. Lewis: That’d be about my price range as well. From a business perspective, think of the revenue stream you’d be able to generate following the pay scale of mobile apps. The couple of dollars to have a premium service doesn’t even cross my mind to pay for and download because the value and convenience it serves. It’s a one time deal and it’s a billion dollar industry.
@Kristina Summers: I do agree the social networks would lose a lot of accounts. But, Twitter for instance; think of the number of inactive accounts. Those accounts who stand stagnant and have less than 10 followers; it’s a mind boggling number. I think those would be the users most likely not to pay and leave shop. So I honestly don’t think you’d see a huge dent in Twitter with those who actually use the service, it’d be those who just have an account.
Great feedback everyone, I appreciate the conversation.
114 weeks ago
Ryan Paugh
Hey u30pro peeps! What's tomorrow's topic?
115 weeks ago from u30pro
Emily Jasper:
We're going freestyle, that's so exciting! I missed the last one, so now I guess I need to get ready for this one. Might need a 1x4 tweetgrid to ...MoreWe're going freestyle, that's so exciting! I missed the last one, so now I guess I need to get ready for this one. Might need a 1x4 tweetgrid to keep up with everything!
115 weeks ago
115 weeks ago
Alison Rayner
There's nothing that frustrates me more than out of date dress codes. It seems like a feeble attempt to hold on to the past. For example, when I worked in sales at a hotel, peep toe shoes were held in the same regard as showing up in your pjyamas! I believe that if you're working hard & well and are good at your job, why do organizations need archaic dress codes to try to keep their people in line? Especially in a fashion-forward office.
Alison Rayner:
paulmacp, I do agree with your point that dress codes are a way to communicate brand to the clients/patrons. I definitely agreed with dressing to ...Morepaulmacp, I do agree with your point that dress codes are a way to communicate brand to the clients/patrons. I definitely agreed with dressing to impress for clients. I found that the people in charge of setting the dress code applied their own experiences, beliefs, and prejudices to evaluating what was appropriate & what wasn't. I'm sure that's ok in some situations, but in mine it was a downer.
Fashion is difficult for any one person to police or set up guidelines on because style can be so personal & evoke such strong responses. For example, I wore a pair of black skinny pants with a shimmer, paired with a cute empire waisted jacket & pumps at a gala event full of people from the advertising industry. I received compliments on my outfit that night, but two weeks later I wore the same thing to a gala for the Canadian Association of Family Enterprise and a lady asked if I was pregnant. Two totally different reactions based on the impression my jacket made on two very different groups of people.
113 weeks ago
Fashion is difficult for any one person to police or set up guidelines on because style can be so personal & evoke such strong responses. For example, I wore a pair of black skinny pants with a shimmer, paired with a cute empire waisted jacket & pumps at a gala event full of people from the advertising industry. I received compliments on my outfit that night, but two weeks later I wore the same thing to a gala for the Canadian Association of Family Enterprise and a lady asked if I was pregnant. Two totally different reactions based on the impression my jacket made on two very different groups of people.
113 weeks ago
TOP IDEA:
Sarah
Not my idea per se, but it's totally about me/you/us: "Entrepreneur State of Mind" (http://bit.ly/d5WI38). Besides, if you could put your theme song on your actual resume, you would, wouldn't you?
Tyler Hurst:
I'm happy that you know how to spell per se. Seriously. After seeing persay and wallah this week, I wanted to cry.
114 weeks ago
114 weeks ago
Vanessa Alvarado
Anyone else out there creatively stunted from overwork? I have two art shows coming up but full time marketing work is killing my drive to make more art. What do you do to jump start creativity? I'm going to work on getting organized. With tips from http://bit.ly/c73YEu and http://bit.ly/yTncJ!
Sarah:
Hey Vanessa, I feel your pain too! Sometimes it helps me if immerse myself in other creative stuff, like buzzing through an art gallery or museum ...MoreHey Vanessa, I feel your pain too! Sometimes it helps me if immerse myself in other creative stuff, like buzzing through an art gallery or museum or talking to my grandad who is an awesome (and long winded!) story teller. I'm always randomly inspired by something he says without even trying. Hang in there! If all else fails, try wine. ;)
115 weeks ago
115 weeks ago
Sarah
"By the end of 2010, Generation Y will outnumber the Baby Boomers in the workforce. If you're not already on the social media bandwagon, it's time to jump on and really understand how to fold social media into the public relations mix." - Gini Dietrich, CEO of Arment Dietrich agency. http://bit.ly/9kcwrD
115 weeks ago from PR & New Media and Search Engine Optimization
Sarah
I’m looking for a couple authoritative blog posts or other resources to share with a client about why we need to go with an online press release service for an upcoming product launch. Besides my asserting, an external resource (preferably with data!) is needed for this tough cookie. Does anyone have a recommendation please and thanks?
paulmacp:
Have you looked on PRweb.com website or contacted their sales department for literature (white papers, blog posts and the stats you mention) that ...MoreHave you looked on PRweb.com website or contacted their sales department for literature (white papers, blog posts and the stats you mention) that would help sell their service to your client? I would also Google (just blogs) for why's and how's to digital releases (cross referencing PRweb or one of their competators). The generic Google search picks up a lot of noise.
116 weeks ago
116 weeks ago
Stephen Debruyn:
I would recommend Lee Odden from TopRank Marketing (MoreI would recommend Lee Odden from TopRank Marketing (www.toprankmarketing.com). They are SEO specialists in the PR arena. I am sure Lee can refer you to some great material to convince your client... If you get in touch with him, give him my regards...
116 weeks ago
116 weeks ago
Tiffany Monhollon
Exciting news! I'm launching a new site dedicated to the topic of leadership for my company, and I need your help! 1) What TOPICS are hot in leadership right now? I'll be using this forum as a source for ideas, so share away! 2) We'll be "officially" launching the site with some cool contests, so what PRIZES would get you excited? Thanks for your help! Stay tuned for more.
Tiffany Monhollon:
@ Melaine - Thanks for the ideas! Meeting management is definitely a biggie :)
@ Betsy - Managing in the multi-generational workforce, coming up! ...More@ Melaine - Thanks for the ideas! Meeting management is definitely a biggie :)
@ Betsy - Managing in the multi-generational workforce, coming up!
And thanks for the prizes ideas. I've got several proposals underway :)
@ Dale - Very interesting. Great idea! It's interesting, we actually just started a formal mentoring program for some of our new franchsiees.
116 weeks ago
@ Betsy - Managing in the multi-generational workforce, coming up! ...More@ Melaine - Thanks for the ideas! Meeting management is definitely a biggie :)
@ Betsy - Managing in the multi-generational workforce, coming up!
And thanks for the prizes ideas. I've got several proposals underway :)
@ Dale - Very interesting. Great idea! It's interesting, we actually just started a formal mentoring program for some of our new franchsiees.
116 weeks ago
Tiffany Monhollon:
@ Scott - The three C's! Thanks for the ideas. Amazon Gift cards are now on the list!
116 weeks ago
116 weeks ago
Emily Moore
A second question: My purchased website (to be used as an online portfolio) is hosted with Wordpress, but my blog is still under the free domain. Does anyone have any recommendations on how to integrate the two?
Sarah:
Hi Emily, I'm chiming in because Paul's link didn't work for me and I've been talking to my friend Ashley (MoreHi Emily, I'm chiming in because Paul's link didn't work for me and I've been talking to my friend Ashley (http://www.entrylevelobservations.wordpress.com) about doing the same thing. All you need to do is set up a domain or a subdomain at your new site for your blog, then follow the steps at Wordpress to map your domain there. Here's a link to their help site: http://en.support.wordpress.com/domain-mapping/. It’s only like $10 per year; then, when you visit "myblog.somethingemily.com" it will actually take you to "redheadtalkyone.wordpress.com," but your URL will be displayed. Does that help?
116 weeks ago
116 weeks ago
paulmacp:
Lets try the link again...
MoreLets try the link again...
http://blog-well.com/2008/01/27/wordpresscom-to-wordpressorg/
116 weeks ago
MoreLets try the link again...
http://blog-well.com/2008/01/27/wordpresscom-to-wordpressorg/
116 weeks ago
Alexandra Levit
Has anyone already met their goal of making a career change in 2010?
Bryon Ownby recommended this
Ana from far away:
I am about to. It wasn't planned and it was unexpected. I had a job which I thought it was "my dream job", then I found it wasn't. One day I ...MoreI am about to. It wasn't planned and it was unexpected. I had a job which I thought it was "my dream job", then I found it wasn't. One day I received a phone call about an email I sent over a year ago. I am starting on Monday.
111 weeks ago
111 weeks ago
Jeffrey Hulten
Hey. @jhulten here. Joined a couple of weeks ago. Focusing my effort over the next four to six months to get my freelancing business to the point I can quit my day job.
Melissa Breau:
Very interesting. Can you give me an example of the kind of project you'd take on?
I'd imagine the hardest part of freelancing in that industry ...MoreVery interesting. Can you give me an example of the kind of project you'd take on?
I'd imagine the hardest part of freelancing in that industry is connecting with companies that are making enough money to buy your services but are still small enough to need them / that you want to work with them.
116 weeks ago
I'd imagine the hardest part of freelancing in that industry ...MoreVery interesting. Can you give me an example of the kind of project you'd take on?
I'd imagine the hardest part of freelancing in that industry is connecting with companies that are making enough money to buy your services but are still small enough to need them / that you want to work with them.
116 weeks ago
Jeffrey Hulten:
Here is an early cut of my website. MoreHere is an early cut of my website. http://automatedlabs.com/ I am in the process of reworking the copy and layout.
One of the keys to growth in my mind is scalable operations. In the beginning you have people do all the minutia and that is fine because people are cheaper than automation. Later on those people who know all the processes are far more valuable to you if they can focus more on the 'critical few' instead of the 'trivial many' and if their 'functionally mandatory' is as quick as possible.
116 weeks ago
One of the keys to growth in my mind is scalable operations. In the beginning you have people do all the minutia and that is fine because people are cheaper than automation. Later on those people who know all the processes are far more valuable to you if they can focus more on the 'critical few' instead of the 'trivial many' and if their 'functionally mandatory' is as quick as possible.
116 weeks ago
David Spinks
Hey guys, really interested to hear your experiences with site launches/relaunches. We're relaunching our site very soon. Have you had any experiences, or know of any great examples of successful marketing/community outreach campaigns for a site launch or relaunch?
Anna Raddatz:
Yeah, that was my hunch. I like your contest idea, Ryan, especially because it could create more content for the site. Since it's a community of ...MoreYeah, that was my hunch. I like your contest idea, Ryan, especially because it could create more content for the site. Since it's a community of former New Yorkers, maybe it could be a simple question like "what does it mean to be an Ex-New Yorker?" - in 100 words or less? or in haiku form!
But I'm not really sure how that would help us with our branding. There seems to be a fine line between asking members for input vs. giving them too much authority over the site's direction. Very tricky!
115 weeks ago
But I'm not really sure how that would help us with our branding. There seems to be a fine line between asking members for input vs. giving them too much authority over the site's direction. Very tricky!
115 weeks ago
Ryan Paugh:
Anna, we did a contest in 2008 where we asked members to tell us how blogging changed their lives and we gave the winner a free ticket to SXSW. ...MoreAnna, we did a contest in 2008 where we asked members to tell us how blogging changed their lives and we gave the winner a free ticket to SXSW. May not be the exact angle you want to to take, but here's a link to the announcement post: http://bit.ly/VLLT
We got so many excellent contributions that we continue to point people to when people ask why Brazen Careerist is valuable.
115 weeks ago
We got so many excellent contributions that we continue to point people to when people ask why Brazen Careerist is valuable.
115 weeks ago
Scott Hale
Hey, Everybody - This week's topic (2/18) is: Writing with Authority as a Gen Y Blogger. How do Gen Y bloggers create a sense of knowledge, expertise, and authority in the blogosphere?
Dave and Lauren will be MIA and Guest Mod Jackie Adkins will be joining us. I hope to see you all at 8pm EST on Thursday.
118 weeks ago from u30pro
Ryan Paugh and Sarah recommended this
Emily Jasper:
Ooooh, good question! So says the girl who writes a blog called From the Gen Y Perspective :)
118 weeks ago
118 weeks ago
Ryan Paugh:
Scott, I love this topic. I don't think that Gen-Y bloggers should be concerning themselves with authority and expertise. I mean, how much more ...MoreScott, I love this topic. I don't think that Gen-Y bloggers should be concerning themselves with authority and expertise. I mean, how much more disingenuous can you get? Most of us have neither.
Don't pretend that you have all of the answers. Be enthusiastic about what you're talking about and ask a lot of questions. You'll gain more respect that way.
118 weeks ago
Don't pretend that you have all of the answers. Be enthusiastic about what you're talking about and ask a lot of questions. You'll gain more respect that way.
118 weeks ago
Sarah
I think I need to tell my 8-5 employer that I'm going to start moonlighting as a freelance copywriter. I work for a very small company and am closely connected with most of my colleagues through various social media outlets so it's only a matter of time until they "find me." In a perfect world, a boss is totally supportive and excited to hear that your personal brand is strong and contributing to the corporate brand, etc. But in the real world, I'm a little nervous. Any advice?
122 weeks ago from Freelancing
Benjamin Jancewicz:
I eventually told my boss, and was nervous about it too.
He was really supportive about it, and understood.
I've also worked in a place that ...MoreI eventually told my boss, and was nervous about it too.
He was really supportive about it, and understood.
I've also worked in a place that wasn't supportive. It was one of the reasons I left.
If an employer understands that people freelance because they enjoy it, they support it more. Just make it clear that you do not intend to compete with your 8-5.
122 weeks ago
He was really supportive about it, and understood.
I've also worked in a place that ...MoreI eventually told my boss, and was nervous about it too.
He was really supportive about it, and understood.
I've also worked in a place that wasn't supportive. It was one of the reasons I left.
If an employer understands that people freelance because they enjoy it, they support it more. Just make it clear that you do not intend to compete with your 8-5.
122 weeks ago
Sara
I've been a freelance writer for a few years now, mostly doing features for print and web publications. As most of you know, those pubs are quickly closing up shop, so I'm trying to branch out into copywriting. My question is--what's the best way to land clients? I've done a "soft" push through some of my social networking circles and with small business owners I know, but no luck thus far. I'm not even ready to go full-time yet--just want to get this off the ground. Any advice?
123 weeks ago from Freelancing
Caitlin McCabe:
Hi Sara -
there are some pretty good sites out there with postings you migh want to check out -freelancewritinggigs.com otherwise I would highly ...MoreHi Sara -
there are some pretty good sites out there with postings you migh want to check out -freelancewritinggigs.com otherwise I would highly suggest offering content to sites that you would want to work for.
123 weeks ago
there are some pretty good sites out there with postings you migh want to check out -freelancewritinggigs.com otherwise I would highly ...MoreHi Sara -
there are some pretty good sites out there with postings you migh want to check out -freelancewritinggigs.com otherwise I would highly suggest offering content to sites that you would want to work for.
123 weeks ago
Sarah:
Hi Sara! I'm just getting started as a freelance copywriter too and have been fortunate to connect with a great mentor as well as a local ...MoreHi Sara! I'm just getting started as a freelance copywriter too and have been fortunate to connect with a great mentor as well as a local freelance org, which offers great opportunities for referrals from other independent professionals. Your city's small biz organization and/or chamber of commerce may be great places to start building relationships too. I'd love to hear about anything you try and will be sure to let you know about any brilliant ideas I have too. Good luck!
122 weeks ago
122 weeks ago
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