Welcome to Brazen Careerist!

Work History

• Mutual of Omaha
• Marketing Specialist
• May 2009 to Present

• Anderson Partners Advertising
• Account Coordinator
• Febuary 2008 to May 2009

• • Served as liaison between various clients and the agency’s creative, production, interactive and media departments

  • Developed local and national integrated marketing communications campaigns for clients that included advertising, public relations, interactive marketing, branding and more

  • Handled all public relations planning, writing and pitching for entire agency and clients in the health care, food and beverage, and renewable fuels industries; secured coverage from local, national and international media outlets

  • Coordinated/trafficked all jobs and monitored their status to ensure that production remained on schedule, deadlines were met and job stayed within budget

  • Wrote and presented new business proposals for prospects in the business-to-business and business-to-consumer arenas

  • Created entire crisis communications plan for an agricultural and energy company with nearly 1,000 employees worldwide and 144 facilities on six continents

• Weber Shandwick Worldwide
• Consumer Marketing Intern
• August 2007 to December 2007

• • Assisted in the implementation of various consumer marketing campaigns for clients in the technology, food and beverage, youth marketing, and retail sectors; brainstormed ways to increase visibility through consumer outreach, media relations, event marketing, grassroots campaigns, and interactive and emerging media initiatives

  • Successfully pitched national long- and short-lead publications, securing coverage for events and products

  • Responsible for market research, media lists and monitoring, trend monitoring, and the development of client and media materials

  • Became proficient in PR Trak, Cision, Factiva, LexisNexis, Critical Mention, Technorati and other integrated communications measurement tools

• Youth and Shelter Services, Inc.
• Public Relations and Grant Writing Intern
• January 2007 to May 2007

• • Established relationships with government officials, NGOs and policy professionals to expand open dialogue and foster support for youth policies

  • Directed successful publicity campaign to increase community awareness of principal youth issues, objectives and programs gaining media coverage in 50+ print, television, radio and online outlets statewide

  • Coordinated press conferences at the State Capitol lobbying for statewide keg registration and a $1 cigarette tax increase with more than 200 supporters in attendance; led to the enactment of legislation

  • Wrote content and designed brochures and newsletters with statewide circulation between 2,500 to 5,000 each; assisted in design for annual report and rewrote descriptions for more than 65 programs

  • Wrote press releases and pitched story ideas for 19 facilities serving 7,000 youth statewide; created publicity plan and assembled media kits for citywide diversity festival

• Iowa State Daily
• Copy Editor and Staff Writer/Beat Reporter
• August 2005 to January 2007

• • Examined and proofed copy content, headlines, cutlines and tables for accuracy in grammar, spelling, usage and AP style to ensure final drafts were ready for press

  • Responsible for in-depth reporting and news coverage for student activism/diversity beat with articles syndicated by U-WIRE to numerous high-traffic Web sites and national media outlets

  • Wrote entire content for the 108 page 2006 – 2007 ISU Daily Directory that is distributed to more than 26,000 students and faculty

• ISU Equal Opportunity and Diversity/Human Resource Services
• Communications Intern
• May 2006 to August 2006

• • Edited and generated content and artistic design for the Human Resource Services Web site

  • Drafted the “Iowa State Diversity Blueprint,” a strategic plan that provides diversity policies and initiatives university departments can use to create positive changes in the campus climate

  • Designed numerous promotional fliers, posters and invitations for statewide diversity events

• ISU Student Union Board
• Director of Public Relations
• May 2005 to May 2006

• • Responsible for promoting, advertising and publicizing all campus activities including fine arts, performing arts, film, multicultural and special events sponsored by SUB

  • Created, planned and executed programs and events that provided students with a series of diverse cultural, social, recreational, educational and entertainment opportunities throughout the year

• ISU Fall Blood Drive
• Director of Public Relations, Media and Promotions
• August 2004 to November 2004

• • Primary contact between media and the organization for the largest student-run blood drive in the nation; established and maintained ongoing relationships with key print and broadcast media representatives

  • Recruited record-breaking donor numbers through successful advertising and marketing efforts

• ISU Athletic Department
• Media Relations Intern
• May 2004 to August 2004

• • Developed, maintained and expanded the national media contact database for entire department; tracked all print and electronic media placements for timely staff/board distribution and archival purposes

  • Responsible for compiling, writing and editing intercollegiate sports reports on statistics, student-athletes accomplishments and honors, and biographies for the Director of Athletics

  • Drafted news releases and media alerts; articulated messages for e-mail conversations; delivered additional information and arranged interviews as needed my media representatives

Education

• Iowa State University
• Bachelor of Arts, Journalism and Mass Communication, Public Relations
• 2003 - 2007

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