Welcome to Brazen Careerist!

About Me

Executive with over 10 years of experience in strategic planning, contract management, vendor agreements, budgeting and forecasting, e-commerce, compensation review, project management, and business process reengineering. Broad skillset based on a diverse career path spanning multiple industries.

Work History

• Premier Farnell
• Head of Global Content
• May 2010 to Present

• Lead and execute content strategy for global community website targeting design engineers. Assess marketing campaigns against annual revenue targets. Manage employees in Europe, North America, and Asia.

  • Built revenue forecasting model based upon expected impact of global marketing campaigns for FY 2012 – 2013. Incorporated sensitivity analysis to create a range of expected outcomes with associated probabilities.
  • Lead eCommerce activities to maximize referral rates and customer conversion.
  • Design and execute product marketing strategy on element14 website.
  • Lead and design Asia Pacific expansion strategy, with primary focus on India and China.
  • Conduct project review with global and regional marketing teams to identify and support campaigns which will result in biggest contributions to annual revenue targets.
  • Negotiate vendor contracts and syndication deals with content producers in Europe, North America, and Asia.

• MySpace
• Sr. Director, Content
• January 2008 to June 2009

• Launched key products, managed brand community forums for top advertisers, and created comprehensive content review process to ensure user compliance with terms of service. Managed an annual budget of $10mm+.

  • Achieved annual cost savings of $2.3mm by replacing domestic staff with BPO vendor in Southeast Asia.
  • Negotiated content syndication deals in Europe and North America.
  • Created and managed $10mm+ content budget based upon site usage and revenue projections.
  • Launched several key products, including Developer Platform, Classifieds, Local, and Image Search.
  • Managed Fortune 500 online communities to increase brand equity. Clients included Toyota, Coca-Cola, Warner Brothers, and NBC.
  • Oversaw all MySpace user groups and forums, coordinating a team of remote community moderators to increase user experience while remaining within budget.
  • Managed department of 150 agents, including 12 supervisors and 4 managers.