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1

Hi everyone! Last weekend I was invited on a local Radio show here in Minneapolis MN, to talk about Indian cooking. I just posted about it. Listen to the clip and info on my cooking classes here! http://wp.me/ptuv9-fB

72 weeks ago from Personal Branding, I Love to Cook! and Slash Jobs 1 more

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2

The Dependent US visa and the educated spouse - How to constructively use your time - http://www.brazencareerist/2010/07/27/the-dependent-us-visa-and-the-educ...

80 weeks ago

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3

Some of my most productive professional work was with managers who gave me more responsibility than my designation would have traditionally been given. Working on multiple projects at the same time is what has always driven me. It's something that has worked for me time and again, and honestly, an organization that encourages that would be a place where I will thrive.

99 weeks ago

Rebecca Thorman recommended this

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About Me

Experienced marketing & communications professional with strong analytical and project management skills. Execution excellence and superior communication skills have been a key competency of mine over my combined experience of over 4 years.

I am comfortable working across different integrated marketing communication disciplines, from development of communication strategy to campaign execution, as well as planning and execution of multi-channel Social Media campaigns.

Being involved in multiple, varied projects is what motivates me professionally. I am the Chief Blogger and Cooking Class instructor at OneLifeToEat - an Indian food blog that delivers food and cooking related content to my growing base of unique visitors.

Work History

OneLifeToEat
Founder
March 2009 to Present
OneLifeToEat is an Indian food blog that shares simple, healthy Indian recipes. It also has a catering business and offers Indian cooking classes for the novice.

University of St. Thomas
Interactive Marketing Specialist
April 2011 to Present
• Presented comprehensive recommendations toward online marketing plan for next fiscal, after analyzing data from all online presences including online banner ads, Google Adwords, Google Analytics and email marketing.
• Identified and supported usage of new advertising opportunities on Social Networks toward FY12 recruitment goals.
• Successfully negotiated online media buys for next fiscal.
• Working on tracking the online marketing funnel to help drive higher returns from marketing efforts.

Ultralingua, Inc.
Web Usability Testing Intern
January 2010 to March 2010
I conducted a Website Usability Test for Ultralingua. My accomplishments were:

- Saved Marketing team over 30 hours of time to research on best practices and tools to conduct a Website Usability Test
- Identified methodologies and tools relevant to Ultralingua
- Provided comparative analysis from tests on Old & New site versions
- Provided insights and recommendations toward website redesign
- Documented processes and information for future reference

Kotak Group
Management Trainee
June 2008 to October 2008
- Core team member: Planned, monitored and aligned Media strategy across Kotak Group businesses to meet Core Kotak Brand vision and goals
- Developed and implemented several cross sell initiatives for Kotak Credit cards and Kotak Securities
- Key project lead on Customer Acquisition initiatives and a Bank Branch Market Research assignment
- Designed & implemented across the organization, an agency evaluation scorecard, by defining performance areas and weightings based on Branding & Marketing teamsâ€™ requirements
- Key liaison with external vendors for research proposals, quotations, data, analyses, and media briefings

Draft FCB
Media Executive
June 2004 to May 2006
- Responsible for consolidated Client Account Servicing involving planning media weights, media mix, selection of media vehicles and buying media space
- Managed brands across several industries
- Chosen to independently manage media requirements for Tata Consultancy Services & ICICI Lombard
- Key team member in the new business development function
- Over 20% cost savings on Television advertising, for a financial services client, using an unconventional method of Media strategy fine-tuning
- Successfully negotiated annual media buys with multiple Television & Print media vendors
- Awarded â€˜Best Media Strategyâ€™ by The Advertising Club of Bombay, for the launch strategy for a station wagon brand - Tata Indigo Marina
- Ideated & Implemented several media innovations
- Co-wrote a Media Paper titled: ˜Cricketopia - A Media planner's guide to Cricket published on afaqs.com

ConsumerSphere
Social Media Analyst
September 2010 to May 2011
• Worked with clients across industries including Healthcare, Retail, CPG, Food & Beverage, Nonprofit and Finance.
• Provided recommendations on Social Media strategy and Community management through detailed analysis of Social Networkconversations on brands, ideas, products, consumer behavior, sentiments etc.