Ryan Shell
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Ryan Paugh
Even though I'm currently living in Madison, WI I'd really love to move back to the East Coast soon to be near more friends and family. I've sold my girlfriend on the idea of coming with me. Her first pick is somewhere in North Carolina. My first pick is somewhere in/around Boston, MA.
She thinks Boston is too cold + doesn't have enough of an artsy scene. I guess I'm not really sure. I figured I'd leave it up to the experts. Any thoughts guys?
98 weeks ago from Relocation, Boston, Beantown Bloggers and North Carolina Bloggers2 more
Dan Schawbel, Kristen Jeffers and Jim Armstrong recommended this
JRandom42:
Randy, been there, done that. While Savannah is slightly more palatable than Charleston SC, Columbus GA, Clarksville TN, Killeen TX, Lexington KY, ...MoreRandy, been there, done that. While Savannah is slightly more palatable than Charleston SC, Columbus GA, Clarksville TN, Killeen TX, Lexington KY, and Lawton OK, it's not all that much better.
12 weeks ago
12 weeks ago
Mehul Kar
Need serious advice:
I have a newsletter to teach tennis with a bunch of subscribers in high school. Apparently, these subscribers don't really check their email..
I'm tempted to switch the newsletter into a Facebook page and write the letters as notes. I lose exclusivity and it means I get fans who are not really fans. Which means conversion rate when I want to sell a product (tennis lessons) is lower than with a dedicated mailing list.
What should I do?
76 weeks ago from Freelancing, Professional Writers and Editors, Social Media, Social Media Marketers and Brazen Bloggers3 more
Sadya Siddiqui, Mehul Kar, Diane L and allan2 and 1 others recommended this
Diane L:
Not sure if you have decided on a contingent plan to approach this yet, but Jamie et al are right: more tools to get your name out there will not ...MoreNot sure if you have decided on a contingent plan to approach this yet, but Jamie et al are right: more tools to get your name out there will not hurt. I get that you want a "fight-club" feel to your group, that gets known by viral marketing. If you want to do that you have to be a true pro AND have something really hot and fresh to offer. Probably not something you can develop overnight unless you really have that level of expertise.
Your alternative method is to see all sources as your tool than a trip-up. You need to consider the medium and use it accordingly:
1) fb=large masses, frequent contact, less control. Letting your product go 'viral' and more out of control can be a good thing here. Reaches people you never could have otherwise, and it can be the litmus for how well your audience likes your product depending on how many 'like' your page. Check this source frequently to keep pulse of your company.
2) text (maybe)=more real-time notices, more personalized. Kind of like a limited pass to an private party, etc. Nice for some, annoying for others, matter of preference. Also note if they dont have text service.
3) email=where you have your content fully fleshed out and keep your current customers hooked. (fb is where you hook new ones)
Bottom line for u now seems to be, if people are really not reading your emails like you say, examine your content again. Layout is important too, but if you want to build an exclusive club where people are supposed to be clamouring to get in (isnt that the whole idea of exclusivity, demand>supply?), your content needs to be at that level too.
This is a v interesting problem. Good luck! Keep us updated.
66 weeks ago
Your alternative method is to see all sources as your tool than a trip-up. You need to consider the medium and use it accordingly:
1) fb=large masses, frequent contact, less control. Letting your product go 'viral' and more out of control can be a good thing here. Reaches people you never could have otherwise, and it can be the litmus for how well your audience likes your product depending on how many 'like' your page. Check this source frequently to keep pulse of your company.
2) text (maybe)=more real-time notices, more personalized. Kind of like a limited pass to an private party, etc. Nice for some, annoying for others, matter of preference. Also note if they dont have text service.
3) email=where you have your content fully fleshed out and keep your current customers hooked. (fb is where you hook new ones)
Bottom line for u now seems to be, if people are really not reading your emails like you say, examine your content again. Layout is important too, but if you want to build an exclusive club where people are supposed to be clamouring to get in (isnt that the whole idea of exclusivity, demand>supply?), your content needs to be at that level too.
This is a v interesting problem. Good luck! Keep us updated.
66 weeks ago
Laura Scheppler:
I agree with Roshan. Do an FB group. You can invite whomever you want and monitor things more closely. I have one that I have tied into my blog ...MoreI agree with Roshan. Do an FB group. You can invite whomever you want and monitor things more closely. I have one that I have tied into my blog and it makes things SOOOO much easier.
65 weeks ago
65 weeks ago
Ryan Shell
I'm posting this here, and in the Social Media Marketers group because I thought it may be worthwhile reading. "5 tips for Building a Successful LinkedIn Group" http://bit.ly/ec2SUa This post highlights how I built a group that has more than 1,000 members, and no spam, in less than 3.5 months. Hope you find the info to be helpful.
Erika Kerekes:
Liked it - it's amazing how these common sense tactics (define and enforce the rules, primarily) help to create a better user experience for all. ...MoreLiked it - it's amazing how these common sense tactics (define and enforce the rules, primarily) help to create a better user experience for all. Thanks for sharing.
65 weeks ago
65 weeks ago
Ryan Shell
I'm posting this here, and in the Community Managers group because I thought it may be worthwhile reading. "5 tips for Building a Successful LinkedIn Group" http://bit.ly/ec2SUa This post highlights how I built a group that has more than 1,000 members, and no spam, in less than 3.5 months. Hope you find the info to be helpful.
Juha Liikala
Have you ever advertised your blog through Facebook adverts?
If you have, were you satisfied with the click through rate and did it bring your blog more followers (in terms of email list subscriptions, more fb page likes, etc.)?
84 weeks ago from Generation Y Marketers, New Media Marketing, Social Media Marketers, Brazen Bloggers and Gen-Y Professional Bloggers3 more
Juha Liikala:
Megan & Valerie: Sorry for the very late reply!
What I found out, is what Ryan also suggested; It really depends on how much marketing ...MoreMegan & Valerie: Sorry for the very late reply!
What I found out, is what Ryan also suggested; It really depends on how much marketing budget you want to spend for your blog and if you think it really is worth it. For a personal blog, I really don't feel the cost-value ratio would be good enough to start paying for clicks in this case. For a online product store, the payoff might be worth it, but "just" for a blog - I don't personally feel it's a deal worth trying.
Hope this helps a bit! :)
79 weeks ago
What I found out, is what Ryan also suggested; It really depends on how much marketing ...MoreMegan & Valerie: Sorry for the very late reply!
What I found out, is what Ryan also suggested; It really depends on how much marketing budget you want to spend for your blog and if you think it really is worth it. For a personal blog, I really don't feel the cost-value ratio would be good enough to start paying for clicks in this case. For a online product store, the payoff might be worth it, but "just" for a blog - I don't personally feel it's a deal worth trying.
Hope this helps a bit! :)
79 weeks ago
Jay Neely:
I've had the best results running CPM ads instead of CPC ads, targeted to very narrow audiences. Running a CPM ad targeted at only a few thousand ...MoreI've had the best results running CPM ads instead of CPC ads, targeted to very narrow audiences. Running a CPM ad targeted at only a few thousand people will give you high saturation, and lead to all the clicks you can get with that ad (trying different ad photos / text is a must), very quickly for very little cost.
77 weeks ago
77 weeks ago
Ryan Shell
Which department does "Social Media" belong to? Marketing? Public Relations? Give this a read and some thought... and then share your knowledge. "When Social Media gets Lumped in a Department"
http://ryanshell.com/when-social-media-gets-lumped-in-a-department/
Ben Donahower:
These are some really good questions.
In many ways, I think that departments inhibit work. With departments, there are turf wars and other ...MoreThese are some really good questions.
In many ways, I think that departments inhibit work. With departments, there are turf wars and other things to contend with.
Honestly, I think it's best to cherry pick or ask for people interested in joining a team of people who are passionate about social media.
Might as well find the people who would like to be involved and capitalize on their passion.
72 weeks ago
In many ways, I think that departments inhibit work. With departments, there are turf wars and other ...MoreThese are some really good questions.
In many ways, I think that departments inhibit work. With departments, there are turf wars and other things to contend with.
Honestly, I think it's best to cherry pick or ask for people interested in joining a team of people who are passionate about social media.
Might as well find the people who would like to be involved and capitalize on their passion.
72 weeks ago
Ryan Shell
Which department does "Social Media" belong to? Marketing? Public Relations? Give this a read and some thought... and then share your knowledge. "When Social Media gets Lumped in a Department"
http://ryanshell.com/when-social-media-gets-lumped-in-a-department/
Ryan Shell
Not to spam this group, but I wanted to share a quick thought on Deals for Facebook Places. It's Groupon'ish and could be huge for small businesses. Here's the post: http://ryanshell.com/facebook-deals-big-for-businesses/.
Ryan Shell
Just wanted to give props to Citi for being involved with the conversation on Brazen. Kudos.
82 weeks ago from Citi
Rebecca Thorman, Elysa Rice and Robin Mills recommended this
Amy Ng:
Thanks for the props - I enjoy meeting people on Brazen. The discussion is always thoughtful and no one is afraid to speak their mind.
82 weeks ago
82 weeks ago
Maura V. Pingor:
Thanks Ryan! Really enjoy Brazen and conversations that take place here!
82 weeks ago
82 weeks ago
Ryan Shell
I want to connect with you on Twitter. Cool? Great, lets get started. I'm @RyanShell. Have an awesome day.
Erin Lariviere
Do you follow everyone on Twitter who follows you? Nice post from Mitch Joel on being a Twitter snob:
http://www.twistimage.com/blog/archives/being-a-twitter-snob-is-a-good-t...
What's your follow strategy? Is it personally or professionally driven (or both)?
82 weeks ago from Relationships: How do we create great ones?, PR & New Media, New Media Marketing, Social Media Marketers and Social Media3 more
Ryan Healy and Becky Benishek recommended this
Chris Parker:
I think I am not as quick on Twitter, Still do not know the in's and Outs. I find networking important and have people I talk to and those I want ...MoreI think I am not as quick on Twitter, Still do not know the in's and Outs. I find networking important and have people I talk to and those I want to figure out how to talk to.
82 weeks ago
82 weeks ago
Erika Gimbel:
I had to add this because it's a great method for managing Twitter: Why 150 Twitter followers is all you really need: MoreI had to add this because it's a great method for managing Twitter: Why 150 Twitter followers is all you really need: http://bit.ly/a6FKrx
82 weeks ago
82 weeks ago
Barbara Hall
I'm having a major issue at work - ongoing for 3+ yrs. 2 women - Boomers - do not like me, and show zero respect no matter what I do, or how hard I work. Its just never good enough for them. One doesn't want me to learn her duties but then complains that I don't help her. I overheard their convo today and they are planning some sort of sabotage. Also, one does payroll & disclosed my salary/raise to the other. In previous incidents, it was brought to my boss' attention, but swept under the rug.
Barbara Hall:
@Dave - I will definitely take this experience with me and learn and grow from it. And thanks for the link - its hard to believe that some people ...More@Dave - I will definitely take this experience with me and learn and grow from it. And thanks for the link - its hard to believe that some people never grow out of this childish act of bullying.
82 weeks ago
82 weeks ago
Dave Ellis:
No problem. Happy to help.
Yup. It is truly sad. They are bitter, little insecure people who deal with their fears by trying to dominate others ...MoreNo problem. Happy to help.
Yup. It is truly sad. They are bitter, little insecure people who deal with their fears by trying to dominate others to make themselves feel more stable.
So sad for them...
82 weeks ago
Yup. It is truly sad. They are bitter, little insecure people who deal with their fears by trying to dominate others ...MoreNo problem. Happy to help.
Yup. It is truly sad. They are bitter, little insecure people who deal with their fears by trying to dominate others to make themselves feel more stable.
So sad for them...
82 weeks ago
Jason Unger
How much do I really need to worry about potential employers Googling me and finding out everything I've ever done online?
82 weeks ago from Citi
Mark W.:
Jason, this is the approach I would take regarding your online image ... at least initially. First, I would do many searches on myself and find ...MoreJason, this is the approach I would take regarding your online image ... at least initially. First, I would do many searches on myself and find out exactly what's out there so there's no surprises thrown your way. Then I'd group the content into two groups - 1) stuff directly said or uploaded by self and 2) other content about yourself said or uploaded by other people. Stuff said or done by other people about yourself is their story or opinion. It's up to you how important it is. If there's stuff you've said or done in the past online that you regret or wouldn't do now, I would say that's life and just keep moving forward with the lessons you have learned. Of course, if there are certain things that really concern you, I would recommend addressing them. Not all things, though, you still want to appear 'human'. :) One other thing - I think the thing that would bother me the most would be a curve ball thrown by an interviewer for a job I was seeking based on info that was found online and it surprised me and I wasn't prepared to answer it.
82 weeks ago
82 weeks ago
Aiden Schade:
It can only help you to be aware of what is out there about you on the internet. Control and remove what you can, and know how to explain away ...MoreIt can only help you to be aware of what is out there about you on the internet. Control and remove what you can, and know how to explain away what you can't eliminate. Then be careful moving forward.
I have set up Google Alerts for search results that appear with my name in them. That way I am instantly aware of changes to my online presence.
82 weeks ago
I have set up Google Alerts for search results that appear with my name in them. That way I am instantly aware of changes to my online presence.
82 weeks ago
TOP IDEA:
Ryan Shell
Here's a recent blog post that I think you'll benefit from reading. "Perfect Example of how Small Businesses can “Listen” on Twitter" http://ryanshell.com/perfect-example-of-how-small-businesses-can-listen-...
Ryan Shell became a fan of Citi
82 weeks ago
Ryan Shell
This isn't meant to be spam for Brazen, but I figured you're also using LinkedIn so I wanted to inform you of a new group - The Marketing Community. It's structured a bit different than most groups that result in constant sales pitches, people trying to "out expert" each other... and routine self promotion. If you're interested here's the link: http://www.linkedin.com/groups?mostPopular=&gid=3303147. Maybe the group will give you a good LinkedIn group alternative.
Elizabeth Williams
Hey NYC Brazen Careerists! Hope to see you all at the BC Crowdsourcing Your Career networking event on Wednesday! We're going to be at the Roger Smith Hotel (501 Lexington Ave) in the Penthouse on the 16th floor starting at 8PM!
Ryan Paugh recommended this
Elizabeth Williams:
And I'm hoping to see A LOT of you there. We've got 543 members in the NYC community -- plenty for all of us to get a Super Swarm badge on ...MoreAnd I'm hoping to see A LOT of you there. We've got 543 members in the NYC community -- plenty for all of us to get a Super Swarm badge on Foursquare (Come on, you all know I'm into Foursquare!)
92 weeks ago
92 weeks ago
Ryan Shell
Just wanted to say hellow to everyone. Moved to NYC from NC just over a month ago and am loving it. Problem is, I moved here not knowing anyone! Hope to chat with you in the future. On the web at ryanshell.com > other social connections are listed on the site.
Thelma:
@Aria, what kind of work are you looking for? I always have people asking me for self-starters. If you found something, congrats! Feel free to ...More@Aria, what kind of work are you looking for? I always have people asking me for self-starters. If you found something, congrats! Feel free to LinkIn me also.
@Ryan, ditto on the quality people. But you quickly become one of them in the sense you never have time. You learn how to weed out the not quality ones fast and focus on the ones you have time for. So when I do make a quality connection, I feel really good about myself. I've been told by people here that I friend everyone. It's more that I know how flaky people are here. I give everyone a chance and once I make a decision about someone then I decide if I have time. It can take 5 seconds to decide or 3 months. It all makes for great stories either way.
93 weeks ago
@Ryan, ditto on the quality people. But you quickly become one of them in the sense you never have time. You learn how to weed out the not quality ones fast and focus on the ones you have time for. So when I do make a quality connection, I feel really good about myself. I've been told by people here that I friend everyone. It's more that I know how flaky people are here. I give everyone a chance and once I make a decision about someone then I decide if I have time. It can take 5 seconds to decide or 3 months. It all makes for great stories either way.
93 weeks ago
Aria McLauchlan:
@Thelma, Hi and thanks for the response! If you or anyone you know is looking for a self-starter and communication guru of sorts, I would really ...More@Thelma, Hi and thanks for the response! If you or anyone you know is looking for a self-starter and communication guru of sorts, I would really appreciate an introduction! I have added you on Linked In too. Thanks again!
Also I think you make a really good point about keeping up with people here. You don't necessarily know straight away who is going to be a quality, rewarding person or contact in your life, but it's better to start with the benefit of the doubt, and move on quickly once you know it's a 'no deal'.
93 weeks ago
Also I think you make a really good point about keeping up with people here. You don't necessarily know straight away who is going to be a quality, rewarding person or contact in your life, but it's better to start with the benefit of the doubt, and move on quickly once you know it's a 'no deal'.
93 weeks ago
Ryan Shell
Hey, I don't know about you, but I don't necessarily have a huge love for how LinkedIn groups work, more specifically... the constant sales pushes and people trying to out expert each other drive me crazy. I'm going to start a marketing group that has a slight twist in an effort to make sharing and conversation front and center. If you'd like to learn more shoot me a message via Twitter, @RyanShell - that's how I'm keeping track of everything.
Timothy Johnson III:
Hi Ryan. I totally agree with you, about LinkedIn. The groups aren't really "share-friendly", in the same way that groups here on Brazen are, ...MoreHi Ryan. I totally agree with you, about LinkedIn. The groups aren't really "share-friendly", in the same way that groups here on Brazen are, especially when you want to send a message that might be of importance to several groups. My Twitter handle is @tjohnsoniii
93 weeks ago
93 weeks ago
Jenn Pedde
NYC Brazen Tweetup Saturday Night! I would LOVE to put faces with all these fantastic conversations over the past few months. I even offer cheap beer and prizes. :) http://crush3r.com/page/wzjikrhbuf Let me know if you're coming
Ryan Paugh recommended this
Ryan Shell:
I hear this is going to be a cool event and plan on being there. Thanks for sharing the info Jenn.
93 weeks ago
93 weeks ago
Stephen Spector
Imagine if you are the Cleveland Cavaliers community manager today - what do you do? what message do you send to your community? I have been thinking on this and just can't come up with anything that makes sense. You?
Kade Dworkin:
Here are the things that I would do if I were the community manager for the Cavs:
1) I would grab two or three other front office people and ...MoreHere are the things that I would do if I were the community manager for the Cavs:
1) I would grab two or three other front office people and personally email or call each and every season ticket holder and let them know that the team still greatly cares about them. I'd also open up the opportunity for them to have input in to the types of pregame, in-game and post game promotions that would attract them to come out to as many games as they can next season.
2) The Cavs GM has to put together a sign and trade deal for someone like Tony Parker or Chris Paul or possibly even a deal that would get Carmelo Anthony out of the last year of his contract with Denver. Get the GM in front of a camera or start leaking documents without releasing names on who they're trying to sign. Make this the opportunity for connected fans to have information earlier than the general public.
3) If I thought there was no chance of the Cavs signing a top name player for this next season, I would begin piecing together a sponsorship set that would give every fan that attended more than 10 home games (verified by check-ins on Foursquare and/or Gowalla) a gift dependent on the number of games that the team won. Each 5 games opens up a new sponsorship. The fewer the wins the more awesome the gift.
Here's one derivative: If they are the worst team in NBA history, everyone who attends more than 21 home games (half of all home games) would get season tickets next year regardless where you sat. The bonus is that these season ticket holders would be grouped into a defined section of the stadium and given premium status and be key in the marketing of the team much like student sections have in college sports.
**Use the extra capital generated by all these folks coming to the final games to get a TOP free agent and TOP draft pick next year.
Someone should bug Sam Taggart over at Vaynermedia to get in here and tell us what he'd do since one of his clients this last season was the Nets, only the third worst team EVER in the NBA. I'd be interested to hear his thoughts.
98 weeks ago
1) I would grab two or three other front office people and ...MoreHere are the things that I would do if I were the community manager for the Cavs:
1) I would grab two or three other front office people and personally email or call each and every season ticket holder and let them know that the team still greatly cares about them. I'd also open up the opportunity for them to have input in to the types of pregame, in-game and post game promotions that would attract them to come out to as many games as they can next season.
2) The Cavs GM has to put together a sign and trade deal for someone like Tony Parker or Chris Paul or possibly even a deal that would get Carmelo Anthony out of the last year of his contract with Denver. Get the GM in front of a camera or start leaking documents without releasing names on who they're trying to sign. Make this the opportunity for connected fans to have information earlier than the general public.
3) If I thought there was no chance of the Cavs signing a top name player for this next season, I would begin piecing together a sponsorship set that would give every fan that attended more than 10 home games (verified by check-ins on Foursquare and/or Gowalla) a gift dependent on the number of games that the team won. Each 5 games opens up a new sponsorship. The fewer the wins the more awesome the gift.
Here's one derivative: If they are the worst team in NBA history, everyone who attends more than 21 home games (half of all home games) would get season tickets next year regardless where you sat. The bonus is that these season ticket holders would be grouped into a defined section of the stadium and given premium status and be key in the marketing of the team much like student sections have in college sports.
**Use the extra capital generated by all these folks coming to the final games to get a TOP free agent and TOP draft pick next year.
Someone should bug Sam Taggart over at Vaynermedia to get in here and tell us what he'd do since one of his clients this last season was the Nets, only the third worst team EVER in the NBA. I'd be interested to hear his thoughts.
98 weeks ago
Ryan Shell:
You stay positive, which management obviously didn't do. You also stop with the LeBron mess - he is not the future for the Cav's and that should ...MoreYou stay positive, which management obviously didn't do. You also stop with the LeBron mess - he is not the future for the Cav's and that should be their focus.
97 weeks ago
97 weeks ago
Rebecca Thorman
Maybe this is a stupid question - I get annoyed that I can get notifications about every little thing on my personal FB acc't, but on my company's FB fan page where it's super important? No notifications. Am I missing the place to turn these on?
98 weeks ago from Social Media, Social Media Marketers and Social Pollination1 more
Mehul Kar:
i think that's just markey-mark being confused about the purpose of facebook. on a separate but related note, I think they should get rid of fan ...Morei think that's just markey-mark being confused about the purpose of facebook. on a separate but related note, I think they should get rid of fan pages all together now that you can "like" webpages...there's really no reason to have fan pages.
98 weeks ago
98 weeks ago
Mehul Kar:
i take the last part, there are some fan pages out there that are building fantastic community. i must have not been thinking when i said that ...Morei take the last part, there are some fan pages out there that are building fantastic community. i must have not been thinking when i said that they were completely useless.
97 weeks ago
97 weeks ago
Ryan Shell
joined the group Brazen Careerists in New York City
98 weeks ago
Rebecca Thorman
Facing push back at the office on why to use Social media? Here are some talking points (from BazaarVoice and Ants Eye View at WOMMA):
- "Social is about relationships and last time I checked, relationships with customers is core to our business."
- "Social is another way to connect and it connects across languages"
- "Social is not a tech spend. Social enables customers to connect on their own terms"
Ryan Shell:
I think, without a doubt, the most obvious reason has not been mentioned. I don't care who you are selling social media too, this point always ...MoreI think, without a doubt, the most obvious reason has not been mentioned. I don't care who you are selling social media too, this point always resonates.
Social media, no matter how you look at it, is simply an extension of the communications channel. If you choose to ignore it - you are simply accepting the fact that you are opting to lose the ability to communicate with a large group of individuals. A good communications mix utilizes multiple touch points, one of which is now social media.
130 weeks ago
Social media, no matter how you look at it, is simply an extension of the communications channel. If you choose to ignore it - you are simply accepting the fact that you are opting to lose the ability to communicate with a large group of individuals. A good communications mix utilizes multiple touch points, one of which is now social media.
130 weeks ago
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