Welcome to Brazen Careerist!

About Me

Ryan Pratt is a typical millennial who wears flip-flops to work and is always multi-tasking. He is an over-indulgent technophile and Star Wars-loving cinephile. He is a creative and an innovator.

As the Marketing Manager at MBA Focus, Ryan is not only responsible for promoting the virtual recruiting products to employers, but also helping business schools promote career services to their job-seeking candidates. His marketing plans and Web 2.o ideas have helped MBA Focus grow to now service over 38,000 employers and over 70,000 MBA students and alumni. With his help, MBA Focus has become an exclusive network where the world's top employers and talent connect.

Ryan has a specialized background in writing and marketing. He graduated from The Ohio State University in 2007 with a Bachelor of Arts in Journalism and strong background in Fine Arts (Architecture, Art History, Cinema).

Prior to joining the team at MBA Focus, Ryan gained invaluable entrepreneurial experience with the rapidly growing startup ListAfterList.com. As the VP of Marketing and minority partner, Ryan implemented business plans that drove website traffic from 0 to 3 million visitors annually and was a major reason for the 2008, 2009, and 2010 TechColumbus Innovation Awards "Outstanding Product” nominations. Ryan also works as an independently contracted movie critic for the Examiner.com. His reviews are read by thousands of cinephiles every week.

Ryan currently resides in Dublin, Ohio just minutes from: the office at MBA Focus where he works; the Scioto River where he kayaks and water skis; the studio where he filmed an infomercial for Resistance Wear (a company he would later consult for); Ohio Stadium where his football Buckeyes continue to dominate the team from up north; Flannagan's Irish pub and pool where he plays competitive sand volleyball; Chipotle where he eats too much too often; and Best Buy where he stands in line with other fanboys for the newest Apple technology. He was born and raised in Canton, Ohio, and has spent every summer of his life at his family cottages on the Finger Lakes in upstate New York.

Work History

• MBA Focus
• Marketing Manager
• April 2008 to Present

• - Understands project strategies, objectives, and requirements
  - Developed marketing strategies to promote online sales and generate leads
  - Implemented an extensive marketing plan using email, advertising, and viral campaigns
  - Reported and analyzed key performance indicators (KPIs) on a weekly basis
  - Re-designed website for optimal customer experience and usability
  - Wrote press releases, White Papers, marketing emails, blog posts, and newsletters
  - Delivered successful results on a tight budget and busy schedule
  - Doubled the registered user count in less than a year
  - Managed launch of successful new product: MultiPost
  - Planned and supported trade show and conference activities
  - Served as webmaster; generated and updated content; optimized for search
  - Designed and produced invitations, flyers, direct mail, advertisements, exhibit materials, web graphics, and various promotional materials

• ListAfterList
• VP Marketing
• November 2006 to Present

• - Experienced in internet startups and small business growth
  - Promoted Website traffic growth from 0 to 300,000 monthly visitors
  - Solely responsible for programming of timely and interesting content on the home page
  - Optimized Website through content creation and HTML layout design
  - Developed and implemented new viral marketing plans that lead to growth in traffic
  - Submitted more than 5,000 lists and reviewed over 15,000 lists published on Website
  - Recruited and managed teams of in-house employees/interns and outside contractors
  - Developed a gain share and incentive pay system
  - Created traffic and performance metrics and analyzed weekly traffic, revenue & growth
  - Wrote popular newsletter which reached more than 3,000 people: http://www.listafterlist.com/Home/ListAfterListcomNewsletterArchive/tabid/127/Default.aspx

• Resistance Wear
• Consultant
• January 2003 to Present

• - Marketed fitness product to promote online sales and generate leads
  - Initiated and maintained social network campaigns
  - Tracked website traffic and analyzed key metrics
  - Developed and implemented viral marketing strategies
  - Modeled for television infomercial and still photography advertising

• Examiner
• Movie Critic
• March 2009 to Present

• - Critiqued films and created See-it, Rent-it, Skip-it movie ranking system
  - Wrote weekly movie reviews and top 10 columns for the website
  - Virally marketed articles to promote growth of readership
  - Generated thousands of followers, fans and subscribers

Education

• The Ohio State University
• BA, Journalism, Fine Arts, Architecture
• 2002 - 2007