Welcome to Brazen Careerist!

About Me

All of my experiences in the soccer world boils down to one day in August 2007 when I decided to start Center Holds It, a small soccer blog.

Little did I know that it would grow into working for several different soccer clubs, communicating with some of the biggest names in the sport, appearing on TV, Radio and podcasts throughout the world.

I am Co-founder of Futbolist, LLC (website forthcoming) a company who believes in the game of soccer. We believe in soccer as a way to promote positive change and also encourage everyone to get involved in the game.

Our current projects are:

buffalofutsal - Bringing the game of futsal to Buffalo/WNY through professionally run leagues, an inner city program and adult leagues promoting the culture and futsal lifestyle.

Statzpack - Built with input from UEFA qualified coaches, current players and players who have hung their boots up but still stand on the touch line. Statzpack Soccer focuses on the core statistics that help the coaching team understand where the game is being won or lost over the 90 minutes – and where players need to develop. Our web service Manager provides a simple dashboard analysis game by game, over a campaign and drills down to the player.

Freestyle Football Federation - Made for freestylers, by freestylers, the Freestyle Football Federation (or F3) helps pro and amateur freestylers, coaches and teachers get the most out of the fastest growing sport in the world.

Work History

• National Premier Soccer League
• Director of Public Relations
• April 2009 to Present

• • Serve as league spokesman and media liaison to local, national and international media.
  • Assist all 27 NPSL clubs with tailored public relations campaigns in their local markets.
  • Sit on the NPSL's Executive Committee to assist in the day-to-day operations of the league.
  • Designed and executed media campaign for 2009 NPSL Final Four Championship weekend.
  • Secured extensive coverage of the 2009 NPSL Final Four Championship weekend through television, video, live radio broadcasts, instant Twitter updates, live-blogs and consistent updated on NPSL Facebook page.
  • Secured positive press coverage throughout the season on influential soccer blogs and personally appeared on top soccer podcasts and radio shows throughout the US.
  • Developed league's social media strategy to enhance interaction with fans and the general public through popular social networking sites (Twtitter, Facebook, YouTube, NPSLInsider official blog)

• Buffalo City Football Clb
• Football Operations Officer
• October 2008 to April 2009

• • Founding member of Buffalo City Football Club supported by large-scale European investor.
  • Designed extensive business plan and 5 year profit/loss summary to plan fiscal responsibility and longevity.
  • Secured sponsorships with local businesses -- Northtowns Orthopedics and The Body Essential Massage Therapy.
  • Founded club wide Corporate Social Responsibility through partnership with Carly’s Club at Roswell Park to enhance brand awareness in the community.

• Queen City Football Club
• President/GM
• July 2008 to October 2008

• • Developed a strategic plan to advance the company's mission and objectives and to promote revenue, profitability, and growth as an organization.
  • Executed a merger with Buffalo City Football Club on behalf of a large-scale European investor to ensure club’s longevity.
  • Initiated and cultivated partnerships with international soccer clubs in Netherlands, Spain and England.
  • Created innovative ticket sales campaigns increasing ticket revenue by 200%

• Queen City Football Club
• Director of Media Relations
• October 2007 to July 2008

• • Acted as spokesman for Queen City Football Club at all media events and responding to media inquiries.
  • Established strong ties with local media and placed over 15 special interest stories in the 2008 season throughout Western New York in television, radio, print and blogs
  • Organized 2008 Queen City FC v WNY Media All-Stars Soccer Match, inviting local media to become a part of the club
  • Designed 2008 Queen City FC Match Day Program distributed at all home matches and among the media
  • Directed QueenCityFC.com and wrote, edited and posted all website content

Education

• Universtity at Buffalo
• Masters, Linguistics - Sociolinguistics Language Culture and Society
• 2007 - 2009

• University at Buffalo
• Bachelors of Arts, Spanish, Linguistics - Language Structure and Theory
• 2002 - 2005

• • Bachelor of Arts: Honors Linguistics (Language Structure and Theory)
  • Bachelor of Arts: Spanish
  • Study Abroad University of Seville, Spain Fall 2005
  • Golden Key Honour Society, Phi Sigma Iota Honor Society, Sigma Delta Pi Honor Society