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About Me

I enjoy communicating and storytelling in many formats. I have experience in print journalism and marketing communications and am focused on writing concisely and effectively for print and online purposes.

I received my bachelor's degree in journalism and mass communication as well as my master's degree in integrated marketing communications from St. Bonaventure University. My education helped me learn more about marketing and its many facets. It also helped me gain skills in business strategy and tactical execution.

I love learning, which is probably why I love reading about new trends and keeping up with current events. I spend a lot of time on social media sites learning about what's happening around me, whether that means exploring what companies or friends or colleagues are up to.

My ultimate career goal is to work as a marketing communications specialist with a focus on community managing and social media.

Work History

Monroe Veterinary Associates
Marketing Communications Specialist
June 2011 to Present
I handle all the marketing (advertising, PR, online, social media, etc.) needs for MVA's 16 Rochester-area practices and hospitals.

St. Bonaventure University Career Center
Public Relations Graduate Assistant
January 2009 to May 2011
Collaborated with colleagues to plan and promote six annual events that help students develop professionally - Surveyed students after events and compiled reports with suggestions for future events - Updated and managed the Center’s online job board, posting 10 or more jobs per week on average - Evaluated how five other similar career centers use social media tools, then created and managed a Facebook fan page, growing it to more than 150 fans within three months

Southern Tier News Company
Warehouse Worker
April 2006 to January 2010
Fill magazine and book orders for most Wegmans stores in upstate NY and for a number of small vendors. - Scan unsold merchandise to be returned to the publisher/supplier for credit. - Organize and clean the warehouse as needed. - Make deliveries or pick-ups as needed. - Assist with an inventory check twice a year.
- Get the mail from the post office as needed. - Go to the bank twice a day as needed.

Corning Incorporated
Corporate Communications Intern
June 2009 to August 2009
Studied how 10 Fortune 500 business-to-business companies use social media and provided suggestions for Corning’s social media activity, which was used to develop Corning’s current social media presence - Recommended media monitoring vendors and streamlined a daily social media monitoring process using socialmention.com and other evaluation sites for external communications - Teamed with internal communications specialists to write stories and organize video clips used for intranet site - Identified opportunities for executive thought leadership by researching seven Fortune 500 companies under an executive communications mentor - Designed and organized the July 2009 corporate management group meeting program of Corning’s executives

The Bona Venture
Editor-in-Chief, News Editor and Advertising Manager
August 2006 to May 2010
Covered campus news and wrote more than 100 news, features and opinion articles during four years - Edited stories for grammar and AP style as well as designed and edited pages using Quark - Recruited and led a staff of 15 editors, more than 25 writers and three advertising assistants as editor-in-chief - Upgraded the newspaper’s website by adding live chats for basketball games and by reorganizing the HTML layout, leading the paper to be named a 2009 Online Pacemaker Finalist by the Associated Collegiate Press
- Managed sales of newspaper advertisements from agencies and local businesses on a weekly basis

EOTO Solutions
Marketing Assistant
Collect and analyze quantitative and qualitative data regarding clients’ competitors, target consumer and internal and external environments - Partner with owner to develop effective marketing objectives, strategies and tactics for each client - Draft and edit marketing plans for clients based on research, objectives and strategies - Write copy for clients’ websites, including content for sections titled about us, services and community

Rochester Democrat and Chronicle
Freelance Contributor
I occasionally write business profile stories for the paper's online Young Professionals section. I also recently began writing for their blog at http://blogs.democratandchronicle.com/youngprofessionals/.