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The recent Old Spice video blitz (http://youtube.com/user/OldSpice) is one of the coolest things to mix advertising and social media in a long while. It's inspired me, as it has Brigham Young University's library: http://youtube.com/watch?v=2ArIj236UHs. Imitation is the sincerest form of flattery and often the imitators prosper more than the innovators (http://goo.gl/xVu5). Whether you innovate or imitate, get inspired by the energy and creativity of this campaign.