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About Me
Ron Alsop, a longtime reporter and editor for The Wall Street Journal, is a freelance writer and consultant. He is the author of eight books, including his latest, The Trophy Kids Grow Up: How the Millennial Generation Is Shaking Up the Workplace. His other books include The Wall Street Journal Guide to the Top Business Schools and The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset. He also has served as editor of the Journal’s Marketplace page and its annual ranking of M.B.A. programs. He is a frequent speaker at conferences on the millennial generation, corporate reputation and business education. A graduate of Indiana University, he lives in the New York City area.
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