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1

Seeking feedback for my latest blog post on current magazine pricing models and how they could be changed for increased profits and lower churn levels. If you are a media or publishing professional and have a strong opinion about this, I'd love to hear it! I'm planning on writing more about this topic/Top Idea which I personally find fascinating. Could we ever pay for premium written content in the same way we pay for mobile access? http://reneidaleonline.blogspot.com/2010/12/magazines-30.html

74 weeks ago

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2

Well, I finally gave in and decided to start a personal blog. Yes, it took me 8 years to realize that I was not THAT busy to not have one. Also, it came as part of my musings regarding the construction of "personal brands". So I wrote my first post about it: http://reneidaleonline.blogspot.com/2010/12/todo-tiene-logo.html How do you feel about your personal brand (particularly your online one) right now? Does it help your career objectives? I guess I'm still building mine, so we'll see.

75 weeks ago

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About Me

Bilingual (English and Spanish) MBA student at the Robert H. Smith School of Business of the University of Maryland. Graduating in May 2011 with a concentration in Entrepreneurship and Digital Products Marketing.

Marketing and business strategy professional with experience in the interactive services and technology products market. Highly interpersonal, compelling communicator with strong analytical skills and an interest for distinctly entrepreneurial, fast-moving and competitive business environments.

Additional experience in advertising, public relations and market research. Avid business writer with extensive knowledge of social media topics, technology and user generated content management.

Work History

Internet Strategy Group
Account Executive
December 2007 to August 2009
- Plan and manage the implementation of interactive marketing campaigns for ISG clients, helping them improve their online presence and strategy.
- Provide end-to-end inquiry generation campaigns, online media planning, inbound call generation, email marketing, mobile outreach, social networking, and website development services.
- Analyze, test and ensure that all campaigns achieve their objectives, yielding tangible and significant results.

Neighborhood America (now InGage Networks)
Online Community Builder
May 2007 to December 2007
-Design and supervise the construction of company’s official social network, working with an interdepartmental team in the areas of product testing, graphic design and marketing, to develop a first-class online community for business.

-Serve within company’s consulting team, helping clients improve or develop successful online communities for the purpose of revenue generation and brand building.

Neighborhood America (now InGage Networks)
Marketing Coordinator
June 2006 to May 2007
- Organized company’s lead generation events, including tradeshows, conferences and seminars around the country.
- Wrote competitive reports, case studies and brand strategy documents for the marketing department.
- Designed marketing collateral, sales support material and advertising campaigns for print and online media.

GMM Digital Domain
Marketing Strategy Intern in Bangkok, Thailand
June 2010 to July 2010
Proposed new marketing strategy for the sale of digital content belonging to GMM Grammy (music, movies, TV shows, magazine articles, tourism information, etc.) via online and mobile channels.