Rachel Lawley is using Brazen Careerist to share ideas. Join now to become a member and start networking with Rachel Lawley and other professionals just like you. Learn more.
106 weeks ago
109 weeks ago
Ryan Healy and Jessica Schanberg recommended this
I am "an adult" (sigh) who is questioning what her passions in life are. I have a good day job, so it's not about being unsatisfied...rather wanting to get more out of what I believe I have to give. I am passionate about learning, online marketing and promoting (including social media), business and personal development, writing and being a good person.
This summary may be modified often - stay tuned.
Responsible for publishing new and maintaining existing content on the FICPA’s Website. Developing HTML e-mails to state-wide members to promote events, courses, legislative news, campaigns and other events that may affect our members or the association. Work collaboratively with departments of the association, especially the Communications department and the Technology team, to effectively promote FICPA marketing campaigns through interactive medium. Also responsible for recommending new Web and electronic communication standards relevant to FICPA goals. Participate in campaign development and develop and execute the interactive pieces.
Manage and developed interactive marketing for no less than 15 companies including: Don CeSar Beach Resort, A Loews Hotel; Sawgrass Marriott Resort & Spa; Florida's Space Coast Tourism Board; CitiCorp Diners Club (U.S. and Canada); and The Roosevelt Hotel. Developed clients' annual interactive budgets, activity reports, job proposals and timelines. Generated original copywriting for e-mail campaigns, websites and online media placement. Assisted with planning and analysis of interactive campaigns, search engine optimization, search engine marketing and online advertising.