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Rachel Lawley
Tallahassee, FL
Interactive Communications Mgr
Marketing
Fans (11)
Groups (9)

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About Me

I am "an adult" (sigh) who is questioning what her passions in life are. I have a good day job, so it's not about being unsatisfied...rather wanting to get more out of what I believe I have to give. I am passionate about learning, online marketing and promoting (including social media), business and personal development, writing and being a good person.

This summary may be modified often - stay tuned.

Work History

  • Florida Institute of CPAs
  • Interactive Communications Manager
  • April 2008 to Present
  • Responsible for publishing new and maintaining existing content on the FICPA’s Website. Developing HTML e-mails to state-wide members to promote events, courses, legislative news, campaigns and other events that may affect our members or the association. Work collaboratively with departments of the association, especially the Communications department and the Technology team, to effectively promote FICPA marketing campaigns through interactive medium. Also responsible for recommending new Web and electronic communication standards relevant to FICPA goals. Participate in campaign development and develop and execute the interactive pieces.

  • Zimmerman Agency
  • Interactive Account Manager
  • October 2004 to December 2006
  • Manage and developed interactive marketing for no less than 15 companies including: Don CeSar Beach Resort, A Loews Hotel; Sawgrass Marriott Resort & Spa; Florida's Space Coast Tourism Board; CitiCorp Diners Club (U.S. and Canada); and The Roosevelt Hotel. Developed clients' annual interactive budgets, activity reports, job proposals and timelines. Generated original copywriting for e-mail campaigns, websites and online media placement. Assisted with planning and analysis of interactive campaigns, search engine optimization, search engine marketing and online advertising.

Education

  • Florida State University
  • Bachelor's, English, Philosophy
  • 1992 - 1996
Interests
Spending time with my husband, our pug, friends and family; writing; learning about self & biz development; being outside and going out on our boat.
Goals
  1. develop list and proposal of services
  2. write about professional experiences and lessons and post consistently
  3. evaluate strengths to define brand and targeted services

Groups (9)

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Fans (11)

Ryan Paugh
Ryan Healy
Melissa Breau
Jessica Schanberg
Emily Jasper
Jason Mollica
Juan George
Jason
Jenny Blake
Michael E Cantone

Following (31)

Alexandra Levit
Ryan Paugh
Kyle Lacy
Michael E Cantone
Sabera (Kapasi) Photographer
Dan Schawbel
Caroline Ceniza-Levine
Jessica Schanberg
Michael Felberbaum
Paul Balcerak