Welcome to Brazen Careerist!

About Me

Summary Edit

GLOBAL EXPERIENCE
Partner with regional managers, marketing strategists, and public relations specialists to create cohesive plans that lead to greater brand awareness. Create global campaigns in over 150 countries - train international teams on social media and public relations best practices.

SOCIAL MEDIA
Manages social media strategy for a fashion and apparel company. Creates and executes on social media initiatives across all types of media and websites. Establishes tone of the company's online presence using Facebook, Twitter, Wikipedia, etc.

PUBLIC RELATIONS
Collaborates on launches and major trade shows aimed at garnering national coverage that help promote company products and services. Identify opportunities for leveraging social media to reach out to press and bloggers. Manages public relations agency (BWR) to place products with celebrity clients and national fashion publications.

SEO
Partner with both in-house and agency web teams to create cohesive SEO strategy based on best practices and industry standards.Strategically extend SEO strategy and key word tagging to company blogs, video hosting sites (e.g. YouTube, MetaCafe, etc.), photo sharing sites, etc.

SEM
Manages PPC campaign with Google, establish online presence with text and visual ads. Monitor reports, identifying strategies for current and future campaigns.

Specialties
- Skilled at strategically utilizing social media platforms to improve and grow company's online presence.
- Comfortable using Facebook, Twitter, Digg, etc. to manage online corporate reputation.
- Experience with Search Engine Optimization (SEO)
- 5+ years experience in public relations and social media
- Regularly speak at social media conferences on latest developments in social media and best practices.

Work History

• Sanuk
• Social Media Manager
• April 2010 to Present

• Manage Sanuk blog, oversee content posted relevant to company news and team riders
  Tweet on behalf of Sanuk (@sanukfootwear)
  Created and manage Sanuk’s first e-newsletter to 10,000+ email list
  Manage Facebook strategy, outreach and contests. Doubled “likes” in the first six months
  Manage SEO strategy with agency (Shopatron) for website and online content e.g. videos, photos, blog tags, etc. Moved rank from 77 to 14 for “sandal” in two months
  Produce monthly reports on website traffic, purchasing habits, referral traffic etc. to identify improvement for site using Google analytics
  Direct public relations agency (BWR) with company strategy and product placement, author press releases for products and company news.
  Identify key vertical editorials to pitch products, received coverage on shoes.tv, BNQT.com, Footwear News, etc.
  Attend industry trade shows (ASR, OR) and arrange meetings with editors and bloggers for key executives