Welcome to Brazen Careerist!

About Me

Rachel M. Esterline is a public relations senior at Central Michigan University. She is passionate about public relations, writing and social media. She recently launched her PR firm, Esterline Public Relations.

In addition to public relations, Rachel is a photographer with Esterline Photography. Her specializations include weddings, senior portraits and equine photography.

Work History

• Come Recommended
• Public Relations and Media Relations Assistant
• August 2009 to Present

• • Secure speaking engagements and guest blogger/columnist opportunities
  • Communicating with alumni associations
  • Draft media materials (i.e., press releases, e-mail pitches)
  • Actively reach out to and follow-up with members of the media
  • Monitor HARO/ProfNet for media opportunities
  • Coordinate media interviews

• CMU Student Government Association
• Press Secretary
• May 2009 to Present

• • Work with student media
  • Oversee internal and external communications
  • Write, edit and design promotional materials
  • Manage Web site and blog

• Fahlgren Mortine Public Relations
• Public Relations Intern & 2009 Founder's Award Recipient at Fahlgren Mortine Public Relations
• May 2009 to August 2009

• • Perform research for new business accounts
  • Pitch to national media, regional media, bloggers and tweeple
  • Complete reports on public relations and media relations results
  • Develop media lists and clip reports

• University Communications
• Publications Intern
• May 2008 to December 2008

• • Wrote stories for eight university publications
  • Generated ideas and copy for advertisements and posters
  • Developed copy for CMU Department of Journalism Web site

• PR Central (CMU's Student-Run Public Relations Firm)
• Account Executive
• September 2008 to May 2009

• • Coordinate and edit promotional materials for client
  • Organize communication plan, client meetings and account meetings
  • Oversee assistant account executive and consultants

• Public Relations Student Society of America
• Liaison
• May 2008 to May 2009

• • Acquired $1,500 for members attending a national conference
  • Developed sponsorship materials for CMU’s regional conference
  • Planned induction ceremony and member showcase event

• Central Michigan Life
• Account Executive
• January 2009 to May 2009

• • Maintain relationships with more than 40 assigned accounts
  • Generate ideas and write copy for advertisements
  • Sold total ad space worth $1,182.10 in January 2009

Education

• Central Michigan University
• Bachelor of Applied Arts, Integrative Public Relations, Journalism, Communication
• 2006 - 2010