Welcome to Brazen Careerist!

About Me

Rachel Yeomans Creator and Publisher of TheWorkingWardrobe.com, has been writing, editing, and coveting fashion since her first magazine purchase. Upon entering into the corporate world, she mulled over what to wear from the office to cocktail hour or how to glamor the trade show and golf outing without blending in or sticking out. She found herself constantly pondering how her business fashions could still pull off a sense of style. She then decided to take her love of fashion to the workplace, and see if her working wardrobe, while continuing to work for her, could work for others. Rachel currently works as the Social Engagement Manager of Apparel & Fashion for Sears Holdings Corp. You can also read Rachel’s thoughts on fashion through her contributions with SecondCityStyle.com and LittleDesignerBook.com.

Work History

• Sears Holdings Corp.
• Social Engagement Manager - Apparel/Fashion
• May 2010 to Present

• Collaborate among apparel and fashion Business Units throughout Sears Holdings Corporation to create and promote brand awareness via social media channels.

• RachelAnna Consulting / TheWorkingWardrobe.com
• Owner/Publisher
• Febuary 2009 to Present

• Confer with individuals and companies on business attire. Partner with regional designers and retailers to promote and support local businesses through consulting business sales and blog publicity. Publish, edit and promote business fashion blog, TheWorkingWardrobe.
  • Established partnerships with 10 retailers and 20 designers throughout Chicagoland area.
  • Write and edit content for Wordpress blog, drawing an average of 5,000 readers per month
  • Manage and update web content for consulting company
  • Promote professional brand via social media accounts following social media business plan strategies.
  • Administer schedules and tasks to three weekly contributing writers and one intern.
  • Establish, track and report on readership analytics and advertising on blog and website
  • Manage blog advertising through private companies and affiliate programs.
  • Featured panelist and/or speaker at average of 3 private association/private events per month.

• McGraw-Hill Publishing
• Senior Solutions Specialist, Sales & Media
• June 2007 to Febuary 2010

• Manage marketing efforts of 15 internal sales individuals and eight external partner companies that support 200 clients in 13 states through software, magazine advertisement and editorial, and event coordination and sponsorships. Develop and coordinate industry awareness efforts for regional and national campaigns.
  • Cultivate new and existing relationships with over 200 clients and eight partner companies.
  • Wrote and edited copy for three industry magazines with national and regional circulation.
  • Participate as a primary speaker at 3 events per quarter both in person and via Webinar focusing on the company product and brand in the industry.
  • Spearheaded technological campaigns for video training and online scheduling/collaboration.
  • Active member of Social Media Strategies for the McGraw-Hill Companies
  • Research, create, communicate, and present product strategies and product collateral for the regional industry.

• McGraw-Hill Construction
• Architectural Specialist - Field Reporter
• January 2005 to May 2007

• Developed relationships with Chicago-land architects, owners and development companies in order to obtain their active projects and place them within a subscription based database with an international audience.
  • Championed synergy between multiple divisions within the company which resulted in a 25% increase in new sales and 80% in maintenance contracts.
  • Developed and represented a strong branding message within the industry through networking and corporate presentations.

Education

• Columbia College Chicago
• BA in Journalism, Magazine Publishing
• 2001 - 2004