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Phillinda Roy
Austin, TX
Entrepreneurship
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About Me

Seeking a mid to senior level position in marketing with an emphasis on: Marketing Communication Planning and Implementation, Brand Strategy and execution, Cross-functional team development, Project Management.

Work History

  • Austin Civic Orchestra
  • Marketing Consultant
  • July 2011 to September 2011
  • Performed research, conducted internal and external interviews,
    to understand planning positioning and promotion for the
    organization
    • Devised marketing and branding strategies
    • Formulated and provided content for marketing collateral
    • Created and distributed of press releases
    • Drove fundraising campaign for business advertisers
    • Cultivated relationships with other Arts Organizations
    Accomplishments
    • Initiated and completed a fundraising campaign in 2 weeks
    much less than the 3-month time frame
    • Captured several new advertisers for the Season Program

  • Greenleaf Book Group
  • Marketing Assistant
  • March 2011 to March 2011
  • • Responsible Amazon product optimization
    Accomplishments
    • Completed process in 2 weeks less than the 4-week allot time

  • Coldwell Banker United Realtors
  • Marketing Project Manager/Designer
  • November 2003 to December 2007
  • • Responsible for creation, coordination and execution of all print and online advertising
    • Analyzed agents’ marketing issues then tailored specific solutions
    • Assisted with technical support of the organization’s systems,
    productivity and operating system software
    Accomplishments
    • Devised and executed marketing, resulting in quality and productivity
    improvements
    • Managed server and network implementations including the in-house
    “Disaster Recovery” system

Education

  • The University of Texas at Austin
  • Bachelor of Journalism, Photojournalism, Advertising, French
  • 1991 - 1996

Fans (1)

EricHFriedman

Following (2)

EricHFriedman