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Noel Rozny is a web editor and content manager who is passionate about using these technologies to help students and job seekers alike find the degree program or career that’s right for them. In addition to her love for blogging, Twitter, and all things social media, Noel is a rabid University of Michigan fan and full-time yoga aficionado.
Develop content and social media strategies for company website in order to increase site brand, visibility and traffic. Responsibilities:
Content Development
• Develop concept for myPathfinder blog and implemented 1/10; increased publication from bi-weekly to daily over 10 month period.
• Identify areas of content development for website (through keyword and SEO analysis), create/develop content, and manage workload of three freelance writers
• Coordinate publication of content on website, as well as through social media outlets, partners sites, and magazine distribution sites to increase traffic and backlinks
Social Media Management
• Launch and maintain myFootpath Twitter, Facebook, LinkedIn, and Brazen Careerist Accounts
• Grew Twitter Account to >1300 followers and Klout score of 58 in 7 months
• Create and launched bi-monthly, industry specific e-newsletters
Develop and manage internal and external communications for private city club. Responsibilities:
Print and Electronic Publications
• Direct production of club publications, including website annual report, bi-monthly magazine; monthly newsletter; and weekly electronic newsletter for 5,000+ audience
Marketing
• Develop promotional materials for club events and programs
• Coordinate with external PR agency to promote club in the media
Administrative
• Supervise communications department staff
• Create and manage annual $300,000 budget
• Hire/manager freelance writers, designers, and vendors