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• Researches and develops web-based strategies for new fundraising initiatives, improves existing fundraising efforts. (text2pledge, web forms, email, direct mail, mobile apps, etc.)
• Manages the philanthropy's web site, daily updates, increases usability, develops content.
• Develops plans for microsites, manages outside vendors in the creation and implementation of plans.
• Manages mass email communications (newsletters, targeted lists, donation follow-ups, etc.)
• Develops strategies and manages all social media activities (blogs, Facebook, Twitter, YouTube, Flickr)
• Presents regular web stats reports and makes recommendations based on data.
• Records, edits and publishes video and audio for use on the philanthropy's YouTube channel, web site, and for organization meetings.
• Editing and production services for both video and audio; basic web graphics editing.
• Builds and manages websites; familiar with a variety of tools and content management systems.
• Creates custom social media plans to increase brand awareness, engage with customers and audiences; trains clients on use of blogs, social networks, video, and podcasting.
• Implements e-mail/e-newsletter systems for clients
• Analyzes statistics, keywords and other metrics for reports web usage optimization.
• Created customized social media plans for clients based on analysis of client’s online presence and potential for growing community engagement.
• Managed social media accounts for Palladian clients (Twitter, Facebook and MySpace).
• Edited videos in Final Cut Pro and optimized them for online viewing.
• Created an online library of webinars for a division of HHS by combining audio, video, PowerPoint slides, transcripts, and photos into an interactive training experience for users.
• Managed and updated website and microsites for the Center using multiple content systems.
• Supervised two website overhauls (energycommission.org and bipartisanpolicy.org).
• Coordinated online engagement/publicity strategy for release of policy papers and events.
• Managed social media platforms for the center: Flickr, Facebook, and YouTube channel.
• Created a speaker series podcast; recorded and edited videos for online consumption.
• Administered website, constituent database, and servers.
• Conducted comprehensive assessment of website in preparation for upgrade.
• Prepared reports for the Senator and his legislative staff and supervised office interns.