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Senior business major at Campbell University with social media experience in three internships.
• Update existing and develop new social media profiles (Facebook, Twitter, Wordpress) for entire church as well as for specific ministries.
• Shorten and track bit.ly links for metrics reporting; analyze Facebook Post and Page Insights to determine user base and most popular content, and key metrics ratios.
• Research content appropriate to varied church demographics.
• Recommend and implement social media and website strategies in accordance with church mission and vision.
• Execute student-targeted marketing campaigns for local boutique.
• Promotional events include a sidewalk sale to benefit breast cancer research at Betsy Johnson Hospital in Dunn.
• Develop email newsletter detailing upcoming sales and promotions using Constant Contact and
MailChimp email marketing programs.
-Created and maintained Facebook page and Twitter account for Campbell's Lundy-Fetterman School of Business.
-Monitored bit.ly account to see which content categories were most popular with students.
-Researched and tailored content to these categories.
-Submitted weekly metrics reports from Facebook Insights and bit.ly account.
3 internships (9 credits) in social media marketing.