Already a member?

Click here to login

Welcome to Brazen Careerist!

Nick Allen is using Brazen Careerist to share ideas. Join now to become a member and start networking with Nick Allen and other professionals just like you. Learn more.

All Activity

Cameron Plommer What is more important in creating a product or website name: making the name easy to find via search engines (the name describes what it does); or be creative and fun with the naming.

101 weeks ago from The Modern Strategist, Personal Branding and Entrepreneurs 1 more

View 9 older replies

Elizabeth Marling: Make it something people can remember if they read it or hear it somewhere else--non-net related. Keeping the website as close to the product ...MoreMake it something people can remember if they read it or hear it somewhere else--non-net related. Keeping the website as close to the product name as possible is also something I try to do, based on some good advice given to me.
101 weeks ago

Amanda Fox: Remember to fit the product name to your brand image and therfore your target market. You'll have less image and association problems down the ...MoreRemember to fit the product name to your brand image and therfore your target market. You'll have less image and association problems down the road.
Examples:
Nintendo Wii- Children and Teens; Playful.
Sony PS3- Young Adults and Mature Adults; High-tech.
Bowflex- Adult and Teen Males; Professional Grade.
Ab Lounge- Adult and Teen Females; Easy to use.
Jeep- Adult Males; Rugged.
VW Bug- Adult Females; Fun.
100 weeks ago

Groups (1)

View All

Fans (2)

View All

Following (4)

View All