Welcome to Brazen Careerist!

About Me

I am a communications and marketing practitioner as well as a social media junkie. I love working with start-up companies and have had the privilege of working with two such organizations; Boustead Curve and Mid Valley Gardens. My recent experience in marketing communications is mostly focused in the retail category which is my passion but I have had the opportunity to be part of many other different industries from my time working with advertising agencies such as education, FMCG and telecommunications to name a few.

Work History

• Subang SkyPark Sdn Bhd
• Vice President, Communications
• Febuary 2010 to May 2010

• Responsible for the development of the group's overall corporate communications strategy, integration and implementation of activities. Role also included provided guidance and assistance in the development of the marketing communications program specifically for SkyPark Terminal.

• Creative Juice Sil Sdn Bhd
• Account Director/Project Director
• November 2008 to January 2010

• Lead a 4-man team overseeing the smooth flow of day-to-day operations and developing key communications strategy for P1 W1MAX. Key achievements in terms of campaigns include the development of the P1 Interactive Game; Chequered Flag as well as the Potong Campaign. Was eventually offered a role as Project Director to oversee the development of the agency's new digital/interactive team.

• Mid Valley City Gardens Sdn Bhd
• Senior Marketing Manager
• November 2007 to November 2008

• Hired for the role of Senior Marketing Manager to assist in the opening of the newly developed mall prior to opening. Principal accountabilities include developing process and procedures as well as an integrated marketing plan to drive awareness of the new shopping destination.

• Boustead Curve Sdn Bhd
• Head of Advertising and Promotions
• July 2004 to November 2007

• Directly reporting to the Director of Boustead Properties with the chief role of developing an integrated marketing strategy to create awareness of the new residential mall. Responsibilities include management of the shopping mall as well as the Mutiara Damansara property.

Education

• Leeds Metropolitan University
• BA Hons, Public Relations, Marketing Communications
• 1995 - 1998