Welcome to Brazen Careerist!

About Me

A multi-purpose woman.

Need a project done quickly and done well? Lets talk. I'm all about projects, whether it is planning your next event or developing a social media strategy that will reach your demographic. I am experienced with large public agency work and small businesses and would love to share that experience with you.

Before switching to public relations, I was a news reporter in broadcast and print journalism. I see from both sides of the printing press, and will use that knowledge to help you. I believe in traditional media and new media and that the integration of the two is necessary.

I blog too - about fashion, life, and living in San Diego. It is all part of the 5'4" package that is me.

My main goal is always to create resiliency in a campaign - a product that is long lasting, durable and remembered.

Work History

• Metropolitan Transit System
• Marketing Coordinator
• September 2008 to Present

• Started integrating social media into marketing campaigns. This allows MTS to reach its ridership, as well as inform "choice riders" who may decide to ride transit over parking, or become advocates for public transportation.
  Currently revamping the Web site to make it more rider friendly and a top search on search engines
  Coordinate Semester Pass program with SDSU, USD, UCSD and area community colleges. Program generates over $1 million in revenue annually
  Plan MTS' placement in parades and community outreach events; laptop scholarship program with Coca Cola;
  Project manage distribution of collateral produced, including maps and guides
  Plan press conferences, build press kits, write news releases

• Resilient Solutions
• Marketing Strategist
• Febuary 2008 to Present

• Designed Web site to meet the needs of client -- web site has allowed them to become preferred partner of larger agencies in the state, attract clients and gain more access to insurance companies
  Set up access for customers to pay online
  Enabled Search Engine Optimization for the site, by using meta tags and key words to reach target audience
  Encouraged client to blog as a way to build trust with potential clients

Education

• University of San Diego
• MBA, Marketing
• 2010 - 2012

• Utah State University
• Journalism & Communications, Convergence, Broadcast, Print
• 2003 - 2006

• One of the first in department to create a convergence major.

  Also minored in English.