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Natalie McGuire
Portland, Oregon
Design
Fans (2)
Groups (1)

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Work History

  • Fresh Cup Magazine
  • Associate Art Director
  • June 2007 to Present
  • • Design, illustrate and assist with concepts, editorial spreads and page elements for magazine each month
    • Conceptualize, design, layout and print all Fresh Cup Inc. marketing materials, sales collateral, tradeshow materials, media kits and in-house ads
    • Create, manage and send company e-mail campaigns to advertisers and subscribers several times each month
    • Track and interpret progress of e-mail campaigns for success rate
    • Manage, design and implement internet surveys e-mailed out to subscribers and advertisers about magazine improvements
    • Maintain and update company website
    • Set-up and direct photo shoots both in-house and on-location
    • Receive, check specs and proof all advertisements for magazine
    • Work with print vendors to ensure proper quality of projects are maintained
    • Won Davey Gold Award for Fresh Cup Magazine's 2008 Media Kit
    • Won Davey Silver Award for Fresh Cup Magazine's November 2007 Editorial Spread "Dress for Success"

  • NW Natural Products
  • Graphic Designer
  • January 2006 to June 2007
  • • Collaborate with lead designer in concept development for new and existing products for national campaigns in print, packaging, and web
    • Facilitate in creation of national consumer ads, trade ads and advertorials with lead designer for Fitness Magazine, Yoga Journal, Parenting, Body & Soul, Vegetarian Times, Taste for Life, Psychology Today, Elle, Men's Fitness, Shape, For Me, Delicious Living, Natural Health, UTNE and Costco Connection
    • Maintain campaign design elements over multiple components for brand continuity through in-store demo pieces, free sample mailings, trade show graphics, point-of-purchase displays, sales support materials, promotional presentation literature, direct mail, and radio scripts
    • Organize product promotional mailing components to maximize budget and support campaign concepts
    • Update all graphics on official company websites (www.nutritionnow.com, www.gummybearvitamins.com and www.nwnaturalproducts.com)

  • NARAL Pro-Choice Oregon
  • Volunteer Graphic Designer
  • August 2004 to January 2006
  • • Design invitations, programs, tickets, poster and promotional materials for state-wide fundraising events, auctions and banquets that maximize budget
    • Develop logos for new project initiatives and all support materials
    • Maintain quarterly newsletters and all in-house materials
    • Support pro-choice candidate campaigns state-wide through posters, direct mail postcards, and newspaper ads
    • Create cost-effective original artwork for t-shirts and promotional materials supporting various public awareness campaigns such as Lobby Day, Oregon Women Vote, Roe vs. Wade events, and birth control legislature
    • Work with print vendors to ensure proper print quality and maximize budget concerns

Education

  • Portland State University
  • Bachelor of Science, Art: Graphic Design, Psychology
  • 1999 - 2004
  • • Graduated with Honors
    • Two of my portfolio pieces were chosen by PSU faculty for display in the Autzen Gallery Graphic Design Showcase of top senior design student work.

Groups (1)

Made in Oregon2.jpg

Fans (2)

Grady Locklear
Ryan Paugh