Already a member?

Click here to login

Welcome to Brazen Careerist!

Nataliya Deleva is using Brazen Careerist to share ideas. Join now to become a member and start networking with Nataliya Deleva and other professionals just like you. Learn more.

About Me

Marketing communications and public relations professional (and former journalist) with 6 years experience in brand activation, experiential marketing, events management, PR and Social Media.

Developed and delivered BTL campaigns for an impressive array of global brands such as Procter & Gamble, Diageo, Sanofi Aventis, Master Foods and Coca-Cola, as well as top UK national brands such as Warburtons, Merisant UK and Scottish Courage.

Work History

>incite
Social Media Manager (Freelance)
April 2009 to Present
• Managed a 3-month Social Media campaign for a top online entertainment platform for children. Directed online content for company blog, newsletter, ePR hubs and social media channels to develop a bespoke online community for kids and parents, increasing consumer reach by 50% and company buzz by 300%
• Developed and implemented Social Media strategy for an eco-friendly parenting website. Reached rank No 1 on search engines and generated increase of website visits by 200%, reach of 38% and sentiment ratio of 20:1 over a 6-month period via creative competitions on Facebook and Twitter, SEO and social media optimisation
• Implemented a blogger outreach programme for a top international baby-products company to identify key influencers and target them with a new product to test and review. Increased positive consumer feedback by 25% and stimulated new customers reach

>incite (www.incite-marketing.co.uk)
Social Media Strategist
October 2009 to Present
• Led a 6-month Corporate Social Responsibility campaign BGTeen.INFO for Procter & Gamble. Set-up a virtual info-centre for teenagers and trained psychologists and family lawyers to provide advice on a daily basis. Established partnerships with government institutions and secured media coverage in top national press, radio and TV. The campaign won several national and international awards, including IPRA Golden World Awards 2003 ("Corporate Social Responsibility" category), which led to wining 4 new clients in a month’s period
• Ran media events, liaised with celebrities and wrote press releases for P&G beauty brands (Pantene Pro-V, Herbal Essences and Head & Shoulders) which maximized media coverage and increased positive brand mentions by 40%
• Managed media relations for Smirnoff Experience – a global music entertainment platform for Diageo. Secured TV air-time and interviews coverage in national press with artists from the international music scene

Lime, Arc - part of the Leo Burnett Group
Account Manager
Febuary 2007 to Febuary 2009
• Managed a £1MN consumer Roadshow for major account Warburtons, where 3 promo teams visited 188 venues in 4 months (supermarkets, shopping centres and big-scale events), exceeding client’s sample targets by 80% and sales by 20%
• Analysed the market and current brand performance and developed a yearly plan for both consumer and shopper experiential marketing activities for a top UK FMCG brand

RPM
Account Executive
June 2005 to November 2006
• Directed a £600K experiential marketing campaign “Canderel – Delicious Style of Life” (Merisant UK): negotiated retail partnerships; liaised with suppliers and venues; trained and managed on a daily basis the promo team which visited 4 UK shopping centres over 14 days and distributed 84,500 wet samples and 29,500 dry samples, exceeding targets by 15%
• Proposed a strategy for the “Smirnoff & the Electric Cabaret” creative platform for Diageo, which has been used as brand guidelines by Diageo Smirnoff team and replicated by other counties from EMEA and USA

United Partners, Bulgaria - MS&L Affiliated
PR Manager
November 2001 to November 2004
- Obtained three years of proficient experience in securing PR coverage and events.
- Sound understanding of brands, running successful promotions, live events & celebrities liaison.
- Excellent knowledge of media and writing for press, radio and TV

Main accounts: Procter&Gamble, Sanofi Aventis, Diageo, Master Foods, Coca Cola, SC Johnson Wax.

Most successful projects:

*BGTeen.INFO. Corporate Social Responsibility campaign sponsored by Procter & Gamble. BGTeen.INFO won several national and international awards, including IPRA Golden World Awards 2003 ("Corporate Social Responsibility" category).

*Pantene Pro-V Beauty Awards. Initiated in UK, Pantene Beauty Awards are known as the "Oscars of the Beauty Industry".

*Smirnoff Experience global music programme. PR consultant for Smirnoff on a local basis. part of the team implementing Smirnoff Experience events in Bulgaria.