Welcome to Brazen Careerist!

Work History

• enter:new media
• Account Coordinator
• March 2009 to Present

• • Optimize and leverage brand reputation within social media applications, branded pages and surrounding network
  • Lead outreach activities to related groups, sites, blogs, online and print editors
  • Track results and provide relevant progress reports to clients
  • Work with development teams to help inform best practices and specific development paths that will reinforce online PR objectives
  • Manage clients’ Facebook and Twitter accounts to increase fan/follower base and drive traffic to their website

• enter:new media
• Interactive Coordinator
• March 2008 to May 2009

• • Manage schedules and deliverables of multiple projects in the development of Facebook applications and client websites
  • Delegate back-end responsibilities to designers and developers to ensure timely completion of project
  • Manage Facebook communities and applications
  • Increase brand awareness, user engagement and traffic on social media platforms
  • Assist in managing and executing media and press releases and outreach programs
  • Support creating account proposals, weekly and monthly media reports and deliverables to clients

• The Run Group LLC
• Marketing Intern

• • Organized, coordinated and executed successful event promotions
  • Conducted marketing research that contributed to the success of projects
  • Created research reports for client presentations
  • Developed marketing strategies, concepts and executions
  • Supported in the development of client proposals, partnership evaluation and media plans
  • Managed daily activities and transactions of the company

Education

• Macaulay Honors College at CUNY Baruch College
• Bachelors of Business Administration, Advertising and Marketing Communication, New York Studies
• 2005 - 2009

• Fudan University
• Chinese Language Program
• 2007 - 2008