Monica O'Brien
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TOP IDEA:
Monica O'Brien
Next on the Digital Chopping Block: Cable Television - http://www.brazencareerist/2010/02/23/next-on-the-digital-chopping-block...
Monica O'Brien
Hi everyone! We read about how traditional media outlets are struggling to sell ads and digital media is the new way to reach your audience. My question is: What is the biggest challenge you face with marketing your products or services online right now?
89 weeks ago from Social Pollination, Advertising Professionals, Ask A Coach, Brand Managers and Government and Public-Sector3 more
Sadya Siddiqui and Aamer Iqbal recommended this
Kevin Garcia:
Olivier Blanchard recently reposted a fantastic and slideshare presentation on measuring ROI for digital (and social) media: MoreOlivier Blanchard recently reposted a fantastic and slideshare presentation on measuring ROI for digital (and social) media: http://kgcr.co/dhMLLc
79 weeks ago
79 weeks ago
Kerry Kyd:
I just facilitated a session with some pretty heavy hitters in digital advertising earlier this wk. There seem to be 2 major challenges: 1- sloppy ...MoreI just facilitated a session with some pretty heavy hitters in digital advertising earlier this wk. There seem to be 2 major challenges: 1- sloppy planning- people think that on-line marketing has different rules to traditional planning. It still requires great ideas, excellent execution, relevant content...In fact probalbly more than ever, because opting out is really a click away
2: marketers not truly comminiting to getting this right. On-line needs longer term planning to stretch the idea out over time & resource to keep a high qual chatter going
79 weeks ago
2: marketers not truly comminiting to getting this right. On-line needs longer term planning to stretch the idea out over time & resource to keep a high qual chatter going
79 weeks ago
Monica O'Brien
Hello!
I'm working on a free product to help people market their products and services digitally. I think the product will be pretty substantial, like a series of hour-long videos or webinars with live Q&A at the end. In other words, lots of value!
If digital media marketing is something that interests you, do you mind taking my survey? It's only three questions and takes less than five minutes:
http://spreadsheets.google.com/viewform?formkey=dEpwZ2NRSjBOdHFfQVdsUk90...
Thanks!
86 weeks ago from Social Media Marketers, Social Pollination, Write a Book!, Entrepreneurs and Web Startups3 more
Marian Heddesheimer recommended this
Marian Heddesheimer:
That's a great idea. I just filled out the survey. Thanks for the offer.
86 weeks ago
86 weeks ago
Cameron Plommer
Is there a point when a blog is no longer valuable to a blogger? If a blog is used at least partically as a way to gain employment, at what point does a blogger realize that their blog has given them all the opportunities they need?
The reason I ask is because I see bloggers that used to be very active stop producing content or very little (Jun Loayza, Rebecca Thorman, Monica Obrien...). I see blogging as a platform that leads to bigger and better opportunities, what's your take?
89 weeks ago from Blogging Ideas, Brazen Bloggers, Personal Branding and Gen-Y Professional Bloggers2 more
Mark W. and Timothy Johnson III recommended this
Annabel Candy:
Hi Mark, lol, that's great. I just documented a similar thing on my blog. I started it in 2006, wrote one post and then nothing until 2009 when i ...MoreHi Mark, lol, that's great. I just documented a similar thing on my blog. I started it in 2006, wrote one post and then nothing until 2009 when i got into it properly. THe time has to be right, the readers will be there when you're ready:)
88 weeks ago
88 weeks ago
Mark Dykeman:
Actually, I should have listed Penelope in the list of bloggers that intrigue me. ::shrug:: Color me brown.. :)
88 weeks ago
88 weeks ago
Monica O'Brien
Really useful process for PR professionals! Six Steps to Running a Successful Blogger Outreach. It's a similar process to what Rebecca Thorman used to launch Alice.com. Other entrepreneurs are also emailing me to tell me that the post is going to help them launch their next product! http://dannybrown.me/2010/04/14/six-steps-to-running-a-successful-blogge...
Ryan Healy and Rebecca Thorman recommended this
TOP IDEA:
Monica O'Brien
Really useful process for PR professionals! Six Steps to Running a Successful Blogger Outreach. It's a similar process to what Rebecca Thorman used to launch Alice.com. Other entrepreneurs are also emailing me to tell me that the post is going to help them launch their next product! http://dannybrown.me/2010/04/14/six-steps-to-running-a-successful-blogge...
Brian Carl
Has anyone self published on the Amazon Kindle? Is it easy to do?
Kevin Currie:
Hi Brian,
It's very quick and easy. Here is the link MoreHi Brian,
It's very quick and easy. Here is the link https://dtp.amazon.com/mn/signin
All the best
109 weeks ago
It's very quick and easy. Here is the link MoreHi Brian,
It's very quick and easy. Here is the link https://dtp.amazon.com/mn/signin
All the best
109 weeks ago
Monica O'Brien
Get involved!
1. Connect With Us! http://twitter.com/untemplater and http://facebook.com/untemplater
2. Get Our Free Manifesto! The founders of Untemplater have put together an amazing manifesto, where we share our untemplate stories and talk about why you have to join us in 2010 on living your life in your own terms. Download it completely FREE here: http://untemplater.com/manifesto
3. Subscribe to the email list for exclusive giveaways while you're there! http://untemplater.com/manifesto
109 weeks ago from Untemplater
Robert Sofia
These are some awesome people to follow on Twitter that provide great tips for authors and aspiring authors. I've been following @bookgal for a long time, but I just discovered the rest. Check them out!
http://twitter.com/Bookgal
http://twitter.com/tonyeldridge
http://twitter.com/PaulaatAME
http://twitter.com/booksquare
http://twitter.com/JohnKremer
Monica O'Brien:
I really recommend John Kremer's 1001 Ways to Promote Your Book also - if you are serious about writing one, it's a 600pg. gold mine
109 weeks ago
109 weeks ago
Robert Sofia:
I think I pasted this in the wrong conversation earlier, and I wanted to make sure you got the props you deserve....Thanks for mentioning that ...MoreI think I pasted this in the wrong conversation earlier, and I wanted to make sure you got the props you deserve....Thanks for mentioning that Monica. I'm really excited to have you as part of our group. For all of you that don't already know, Monica is a published author herself. Her new book, Social Pollination was recently released, and is getting great reviews. You can check it out here: http://www.amazon.com/gp/product/0984234802?ie=UTF8&tag=spbook-banner-20...
108 weeks ago
108 weeks ago
Tara Joyce
My issue with social media is authentic engagement... what practices have you used to get your community authentically and sustainably engaged with your business? As well, how do you encourage the community to engage and learn from each other?
Monica O'Brien:
To answer the other question about encouraging communication, basically just keep asking questions. Interactive content includes stuff like polls, ...MoreTo answer the other question about encouraging communication, basically just keep asking questions. Interactive content includes stuff like polls, short answers, contest entries - basically anything that has to do with asking interesting questions and voting. You will also get more people participating when you make it really easy to respond and interact. The more often people participate, the more likely they are to stay engaged.
112 weeks ago
112 weeks ago
Tara Joyce:
@MonicaO'Brien Awesome. That's very helpful, thank you. I've subscribed to Rich's blog and I liked his thoughts. And I'm going to think over ...More@MonicaO'Brien Awesome. That's very helpful, thank you. I've subscribed to Rich's blog and I liked his thoughts. And I'm going to think over you're great idea about putting ppl in charge.
112 weeks ago
112 weeks ago
Emily Jasper
There are companies out there adopting SM in a way that has nothing to do with their brand, culture, etc. I assume part of it is the peer pressure of "Everyone's doing this, we need to get on board." What are some good tips for perhaps starting slower and using SM to better fit a traditional culture? To still match the brand?
Monica O'Brien:
The other thing is you have to look at your goals before your start. The seven that come up again and again are brand awareness, brand loyalty, ...MoreThe other thing is you have to look at your goals before your start. The seven that come up again and again are brand awareness, brand loyalty, lead generation, R&D, HR recruitment, customer support, and thought leadership. Pick just one or two goals to focus on - that will bring clarity to what the company is doing. Don't try to accomplish too much at once.
I also love what RP said - choose one SM medium and make it awesome! A good example is @foiledcupcakes on Twitter. Check her out!
113 weeks ago
I also love what RP said - choose one SM medium and make it awesome! A good example is @foiledcupcakes on Twitter. Check her out!
113 weeks ago
Dustin Goerndt:
Theory. SM is essentially be an extension of your office. Generally office conversations, whether with coworkers, customers, or partners, are on ...MoreTheory. SM is essentially be an extension of your office. Generally office conversations, whether with coworkers, customers, or partners, are on topic and about bringing or building value or off topic. SM is about conversation and brands that are good at it are good conversationalists. Where you start depends on what your goals are. Brands with strong SM goals will start where ever is needed or where ever the conversation takes them. Goals = keywords = Monitoring = Being nimble = Better Goals
109 weeks ago
109 weeks ago
Monica O'Brien
If you are looking for up-to-date stats on social media to share with your superiors, Marketing Charts is probably one of my favorite sites to find them. Like this one about Facebook (http://www.marketingcharts.com/interactive/college-students-facebook-onl...) which probably tells us what we already know, but proves the point to clients or coworkers.
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