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Mike Raffensperger
New York, New York
Magnet Media, Inc.
Media/Entertainment
Zoom In Online
Fans (12)
Following (2)
Groups (13)

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About Me

Mike oversees content development, monetization and strategic partnerships for Zoom in Online. A passionate digital storyteller, Mike has produced and overseen Webby Award honored digital programming from viral shorts to broadcast quality serials to an audience of millions. He has designed and managed online marketing campaigns for dozens of top-tier media and technology companies including Apple, Microsoft, Adobe, The Sundance Film Festival and The National Association of Broadcasters.

Mike has spoken and written extensively on topics of branded entertainment, online entertainment marketing and viral digital programming. His work has been presented at NYU, Digital CONNtent Creators, The EAPSU Conference and the Bay Area Video Coalition.

Interests
Politics, indie film/music, futurism, storytelling, snowboarding, fine food and better booze.
Goals
  1. Join the PGA New Media Council
  2. Travel to Japan
  3. Finish and Publish My Book
  4. Do Something Kind Everyday
  5. Stop Smoking (Soon... ish.)
Specialties
Media production, viral marketing and distribution, SEO, web metrics, advertising metrics and models, content management, creative/copy writing

Groups (13)

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Fans (12)

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Anisha
Sussu Laaksonen
Daniel de Wolff
Ryan Paugh
Erica Hebrank
Bridget Hanahan
Lorena Valenzuela
John M Chilgren
Julian Habib
Greg Santos

Following (2)

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Holly Hoffman
Penelope Trunk