Welcome to Brazen Careerist!

About Me

I’m high-energy, with a keen intuition and relationship skills; but what does that mean?

I get people. I really do think it’s that simple. I get people, I know what they want and I like to figure out all the ways I can get them what they want. Over my years of experience, I’ve found that steers me towards Public Relations. I am so passionate about relationship building. That is why I have returned to Karlin Foods Corp. To build its business & foster relationships all in order to ensure its future success.

I’ve found that the past year has definitely been my year of Social Media. I’ve become a very heavy user in my personal life. The people I’ve met along the way have really become my support system. Now, I’m investigating and learning about how to use Social Media in a business environment. How can I use the same relationship building architecture professionally?

I received a Graduate Certificate from the University of Chicago with a focus on Public Relations & Social Media in June 2009 and I can’t wait to see what the future looks like.

Work History

• Karlin Foods Corp
• Manager of Marketing Services
• July 2010 to Present

• •Leverage Social Media and networking opportunities to facilitate business growth and build relationships.
  •Serve as the liaison between new customers and Operations staff
  •Oversee the management of Karlin Foods Corp. brand & image, in order to establish Karlin Foods Corp. as one of the foremost packaged goods manufacturers.
  •Execute future Social Media initiatives
  •Utilize Social Media platforms in order to further expand business options.
  •Manage advertisements for industry shows.

• Bon Appetit at the Art Institute of Chicago
• Sales Associate
• September 2007 to July 2010

• •Manage departmental Public Relations efforts
  **Draft press releases and articles to publicize events internally
  **Participate in the management of over 800 internal client events
  •Create and carry out Social Media strategy
  **Initiate preliminary Social Media research
  **Lead team meetings and analyzed departmental Social Media needs
  **Present results and develop departmental strategy to satisfy team’s expectations
  •Compose & manage all Bon Appétit information shared with AIC membership
  •Promote Bon Appétit to local businesses
  **Ensure venue information accuracy on industry websites
  **Drafted press releases and articles to publicize events internally
  •Assist account managers with annual sales goals and booking curves, resulting in sales of $7.5 million in 2009
  •Assisted in opening of new Modern Wing May, 2009 and in the planning and execution of several high profile donor events
  •Generate weekly event reports and researched competitor venues

• Karlin Foods Corporation
• Administrative Assistant
• May 2006 to September 2007

• •Created and introduced first formal production planning process using Excel to reduce customer shortages
  •Analyzed warehouse information to manage product supply
  •Ensured correct customer billing and proper invoice payment

Education

• University of Chicago
• Graduate Certificate, Integrated Marketing
• 2008 - 2009

• Coursework:
  Public Relations in Marketing
  Insights and Opportunities in Social Media
  Branding Your Company or Client
  Promotional Marketing
  Creative and Media Strategies for Advertising
  Integrated Marketing Communications
  Successful Marketing: Basics to New Directions

• Lynn University
• Bachelors of Science, Hospitality Administration
• 1999 - 2002

• Graduated Cum Laude