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A work in progress (hopefully more progress & less work)
So, I’m high-energy, with a keen intuition and relationship skills. But what do I think that means (and what I hope you, Prospective Employer, will think)?
I get people. I really do think it’s that simple. I get people, I know what they want and I like to figure out all the ways I can get them what they want. Over my years of experience, I’ve found that steers me towards Public Relations. I genuinely believe that Public Relations is relationship building. With the press, with the public, with your internal customers. It’s about providing a link between what a client/employer hopes to achieve with what is possible.
I’ve found that the past year has definitely been my year of Social Media. I’ve become a very heavy user in my personal life. The people I’ve met along the way have really become my support system. Now, I’m investigating and learning about how to use Social Media in a business environment. How can I use the same relationship building architecture professionally?
I received a Graduate Certificate from the University of Chicago with a focus on Public Relations & Social Media in June and I can’t wait to see what the future looks like.
•Manage departmental Public Relations efforts
**Draft press releases and articles to publicize events internally
**Participate in the management of over 800 internal client events
•Create and carry out Social Media strategy
**Initiate preliminary Social Media research
**Lead team meetings and analyzed departmental Social Media needs
**Present results and develop departmental strategy to satisfy team’s expectations
•Compose & manage all Bon Appétit information shared with AIC membership
•Promote Bon Appétit to local businesses
**Ensure venue information accuracy on industry websites
**Drafted press releases and articles to publicize events internally
•Assist account managers with annual sales goals and booking curves, resulting in sales of $7.5 million in 2009
•Assisted in opening of new Modern Wing May, 2009 and in the planning and execution of several high profile donor events
•Generate weekly event reports and researched competitor venues
•Created and introduced first formal production planning process using Excel to reduce customer shortages
•Analyzed warehouse information to manage product supply
•Ensured correct customer billing and proper invoice payment
Coursework:
Public Relations in Marketing
Insights and Opportunities in Social Media
Branding Your Company or Client
Promotional Marketing
Creative and Media Strategies for Advertising
Integrated Marketing Communications
Successful Marketing: Basics to New Directions
Graduated Cum Laude
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