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melanie Sapanos
Huntington Beach, CA
Marketing
Fans (2)
Groups (8)

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About Me

Experienced Media Professional

My current role as a Media Manager is to strategically create, implement and optimize our client's national marketing campaigns to generate the greatest ROI. In addition, I have experience in project management, client-relations, media planning and buying for a variety of brands.

Throughout my career in both media and sales, I have demonstrated excellent written and verbal communication skills, ability to foster mutually beneficial relationships, excellent multi-tasking ability and creative problem-solving skills. My commitment and diligence shows through in all endeavors I pursue.

My goal is to continuously learn and apply my knowledge, passion and expertise as a valuable asset to an organization.

Specialties: Microsoft Office Suite, Adobe Photoshop and Illustrator.

Work History

  • YPM, Inc.
  • Media Manager
  • April 2007 to Present
  • • Increased ROI by strategically developing, implementing and optimizing client’s media plan.

  • Pretty Fine Jewelry
  • Co-Owner/Marketing Manager
  • January 2005 to Present
  • • Leased and strategically managed specialty kiosk selling fashion jewelry.
    • Wrote copy and performed SEO to enhance visibility and lead generation for the online jewelry store.
    • Developed and executed marketing promotions to create brand awareness and maximize sales.
    • Worked with graphic designer developing logo, promotional materials and branding to present an integrated marketing message.
    • Wrote a press release resulting in a feature story in The Irvine World News.

  • Southern Wine & Spirits
  • Account Manager
  • April 2006 to April 2007
  • • Managed and strategically increased revenue within existing territory by 25%.
    • Created and conducted effective sales presentations to retail managers resulting in increased product sales and floor space.
    • Awarded top sales representative 3rd and 4th quarter in 2006 and 1st quarter in 2007 resulting in monetary bonuses and various prizes.

Education

  • California State University, Long Beach
  • B.A., Communications
  • - 2004

Groups (8)

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Fans (2)

Ryan Paugh
Mike Dammann