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Senior at The University of Alabama graduating in may 2011. Double major in marketing and management. Currently a marketing assistant with Aramark Higher Education.
Implemented digital marketing by using social media to maximize the opportunities to reach students. Launched a Healthy Living Initiative using social media with daily nutrition tips. Performed ongoing research to better target our demographic and concentrate on unmet needs. Increased semester student survey participation 55% from 2009, by facilitating surveys at point of purchase in dining locations as well as utilizing digital outlets. Trained and managed interns, Supervised the marketing office for one week while marketing managers were on business.
Launched promotions to increase traffic in on campus dining halls
Analyzed current marketing tactics with student surveys
Completed basic marketing tasks including updating social media accounts and distributing promotional material
Organized a competitive pricing analysis
Double Major