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Work History

Tata's Natural Alchemy, LLC
Associate
January 2009 to May 2009
Responsible for branding and marketing of start-up luxury skincare line. Launched new product (Tata Harper Skincare) to competitive market. Wrote copy for all marketing mediums: packaging, website, investor letters, and public relations. Worked in conjunction with creative team to develop product packaging and sales deck for high-end retailers. Conducted research to define, understand, and successfully solicit target audience. Planned, developed, and executed double-blind focus groups and product testing trials in multiple cities. Created analytical reports based on results of product testing; compiled into presentation for retailers. Negotiated contracts with vendors.

Paramount BioSciences, LLC
Marketing and Communications Associate
April 2007 to December 2008
Primary architect in developing key messages and deliverables to external and internal audiences at Venture Capital firm to enhance awareness of service capabilities and drive revenue. Responsible for both firm and portfolio companies; worked in conjunction with CEOs to draft marketing materials (including websites) and press releases. Primary resource for planning, development, and execution of annual investor conference, as well as all other events. Presented annual marketing strategy and budget. Oversaw implementation of firm-wide re-branding effort.

Connext International, LLC
Sports Account Executive
July 2006 to March 2007
Responsible for sales of upscale packages to corporate executives for high-profile international sporting events. Primary contact for clients. Aided in executing operations at events. Set organization’s record for sales at $150,000 within initial thirty days.

Atlantic Services Group, Inc.
Client Services Manager
July 2005 to July 2006
Meticulously planned special events noted for unparalleled customer service for elite clientele. Oversaw daily operations within department. Managed private and corporate events of up to 5,000+ guests. Primary contact for clients.