Welcome to Brazen Careerist!

About Me

SUMMARY

Executive with extensive experience in franchising, business turnarounds, P&L responsibility, building and re-engineering sales forces, sales training and technical training, business-to-business sales. Equally extensive experience in information technology, sales force automation, business intelligence (BI) and Web application development. Key strengths are:

• General and Executive Management
• Sales Training and Management
• Franchise Sales and Operations
• IT Training and Management
• Inside and Outside Sales
• Call Center Sales and Management

PROFESSIONAL EXPERIENCE

DIRECT ALLIANCE/TELETECH – Tempe, AZ (2007-Present)
A Leader in Outsourced Sales and Marketing Solutions for Fortune 500 Companies

Sales Manager
After just six months as an Account Manager, selected as Sales Manager over numerous other company applicants. Now, in a call center environment, overseeing a successful team of business-to-business and public sector outbound Account Managers as well as inbound Account Managers. Took over in the middle of a difficult SAP/CRM implementation with zero attrition. Managing to numerous daily, weekly, monthly and quarterly metrics and successfully growing business month over month and year over year. Named Sales Manager of the Quarter Q1 2009.

MONSTER WORLDWIDE – Tempe, AZ (2006-2007)
THE WORLD’S LARGEST ONLINE JOB BOARD, MONSTER.COM

Senior Internet Recruitment Consultant
Developed HR Manager to C-level relationships with small- to medium-sized companies, nurturing existing relationships as well as cold-calling, marketing Monster’s products and services.
• Attained 112% of quota while changing territories several times to help achieve company goals
• Selected to VOICES, Monster’s sales advisory committee, and several sub-committees
• Expert in Solution Selling (certified) and Question Based Selling

STERLING LEDET AND ASSOCIATES (2003-2006)
ADOBE/MACROMEDIA AND QUARK CERTIFIED TRAINING AND CONSULTING COMPANY WITH LOCATIONS NATIONWIDE – SOLUTIONS FOR PRINT, WEB AND VIDEO

Business Development Manager, Pacific, San Diego, CA (2005-2006)
Created new division as regional manager for clients and prospects in the Pacific territory. Networked with local IT user groups, trade shows, cold-calling and developed existing clientele to grow the territory. Developed solutions ranging from hands-on training on applications to sophisticated workflow management consulting. Also oversaw all the technical needs of the location including maintaining new IT infrastructure and troubleshooting mixed PC/Macintosh environment.
• Increased revenues by 42%
• Increased regional net profitability by 59%

National Sales Manager, Tucker, GA (2003-2005)
Rebuilt sales force based on Solution Selling™ and ADDIE (Analysis, Design, Development, Implementation and Evaluation) model of Instructional Systems Design to match print, Web, video, e-paper and e-learning markets and move transactional sales to consultative and professional services. Created systems for hiring, training and developing sales personnel as well as analytic work based on MS-CRM and Online Analytical Processing (OLAP) to increase revenues and profits.
• Increased company-wide revenues 44%
• Increased company-wide profits 106%

EL ZORRILLO SERVÍCIOS TECNOLÓGICOS (2000-2003)
WEB APPLICATION DEVELOPMENT AND WEBSITE HOSTING

Managing Director, Puerto Vallarta, Jalisco, Mexico
Started a company to develop websites with high security, ease of use and were data-driven while hosting websites for companies and individuals across Latin America and Europe.

NEW HORIZONS COMPUTER LEARNING CENTERS (1988-2000)
WORLD’S LARGEST IT TRAINING COMPANY WITH OVER 300 LOCATIONS IN 60 COUNTRIES

Vice President and General Manager, Madison & Green Bay, WI (1998-2000)
Advised and consulted owners of troubled franchise to reduce high turnover and return the company to profitability. Reduced over $600,000 in receivables to less than 10% while changing the hiring and recruiting process to increase staff by 50% and reduce turnover to 9%. Achieved profitability in nine months, three months ahead of schedule.

General Manager, San Francisco, CA (1997-1998)
Hired by #1 franchisee to split their newly acquired location into East Bay and West Bay and in six months increased sales by 48% and drove it into profitability, recovering all losses.

General Manager, Chicago, IL (1996)
Took over troubled company-owned location and brought it from six-figure monthly losses to break-even in three months. Moved the location to better facilities and turned it into the company’s third most profitable office.

Vice President, National Accounts, Santa Ana, CA (1994-1995)
Chosen to create the National Accounts Program to sell to enterprise accounts and then oversee the selling, administration and delivery of training nationally and internationally. Wrote all legal documentation for the Franchise Operations Manual and acquired signed approval by all franchisees before adding the Franchise-wide Rules of Engagement (ROE) to the Franchise Agreement.

Director of Franchise Sales, Santa Ana, CA (1992-1994)
Selected as first Director of Franchise Sales to develop Uniform Franchise Offering Circular (UFOC), all sales and marketing collateral, and ensure compliance in all states. Sold 52 franchises in 18 months, each with an initial investment upwards of $225,000.

Sales Manager, Santa Ana, CA (1991)
Appointed first Sales Manager and developed all processes for hiring, managing and growing teams, which are largely unchanged and still used worldwide today.

Training Manager, Santa Ana, CA (1990)
Named first Training Manager to hire, train and mentor Instructors for PC, Macintosh, Unix and networking. Also oversaw Operations and kept quality, as reported by clients, above a 98% approval rating.

Instructor, Santa Ana, CA (1988-1989)
Taught all categories of PC and Macintosh software. Also became a Certified Novell Instructor (CNI) and was in the top 1% of all Novell Instructors worldwide for five years.

Work History

• Direct Alliance
• Program Manager
• September 2007 to Present

• Monster.com
• Senior Internet Recruitment Consultant
• May 2006 to August 2007

• Sterling Ledet and Associates
• National Sales Manager
• Febuary 2003 to April 2006

• El Zorrillo Technology Services
• Owner, Managing Director
• July 1999 to January 2003

• New Horizons Computer Learning Centers
• Vice President
• August 1987 to June 1999

Education

• University of California, Ivrine
• Bachelor of Arts, English, Spanish
• 1984 - 1987

• Creative Writing under Oakley Hall

• University of Texas, Austin
• Plan II Honors Program
• 1981 - 1983

• Also studied as concert violinist, studio art, professional soccer