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In the period of just over two years I was promoted from an Event Marketing Coordinator to a Marketing Coordinator to my current position as an Associate Field Marketing Manager. In this role, I assist in multi-channel marketing efforts for four different market segments. Some of my responsibilities include:
- Creating marketing collateral for direct mail, e-mail, and web campaigns
- Maintain product demo inventory, and literature system
- Project manage tradeshows
- Coordinating field marketing efforts to assist sales staff
Lead marketing and public relations efforts for this Tier 1 automotive supplier. By developing company branding guidelines, managing tradeshow activities, and coordinating advertising activities, I was able to effectively position our company as the industry leader in our field. My other functions supported sales activities with quote, proposal and lead processing, and assisting with marketing data analysis by internally publishing quarterly reports.
Began work at Roscoe as an intern and was later hired on as a full time Marketing Coordinator. By working closely with the sales department I was able leverage our CRM system effectively, through training, lead generation, and updating the system. Creating marketing collateral pieces enabled the sales staff, and route drivers to promote new product launches, and specials to increase our sales. By managing our telemarketing, lead, referral, and testimonial program, we increased our weekly sales by over $2,000.