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Mark Pyk
Grand Rapids, MI
Associate Field Marketing Manager, X-Rite
Manufacturing
Fans (3)
Groups (7)

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Work History

  • X-Rite
  • Associate Field Marketing Manager
  • August 2007 to Present
  • In the period of just over two years I was promoted from an Event Marketing Coordinator to a Marketing Coordinator to my current position as an Associate Field Marketing Manager. In this role, I assist in multi-channel marketing efforts for four different market segments. Some of my responsibilities include:
    - Creating marketing collateral for direct mail, e-mail, and web campaigns
    - Maintain product demo inventory, and literature system
    - Project manage tradeshows
    - Coordinating field marketing efforts to assist sales staff

  • Burke E. Porter Machinery Co.
  • Marketing Specialist
  • May 2005 to Febuary 2007
  • Lead marketing and public relations efforts for this Tier 1 automotive supplier. By developing company branding guidelines, managing tradeshow activities, and coordinating advertising activities, I was able to effectively position our company as the industry leader in our field. My other functions supported sales activities with quote, proposal and lead processing, and assisting with marketing data analysis by internally publishing quarterly reports.

  • The Roscoe Company
  • Marketing Coordinator
  • March 2003 to May 2005
  • Began work at Roscoe as an intern and was later hired on as a full time Marketing Coordinator. By working closely with the sales department I was able leverage our CRM system effectively, through training, lead generation, and updating the system. Creating marketing collateral pieces enabled the sales staff, and route drivers to promote new product launches, and specials to increase our sales. By managing our telemarketing, lead, referral, and testimonial program, we increased our weekly sales by over $2,000.

Education

  • University of Illinois of Chicago
  • BA in Marketing
  • 2000 - 2003
  • University of Illinois of Chicago
  • BA in Management
  • 2000 - 2003
Interests
marketing, running, anthropology, history

Groups (7)

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Fans (3)

Ryan Paugh
Website Designer
Emily Stoddard Furrow

Following (8)

Derek DeVries
Ryan Paugh
Grace Boyle
Tera Wozniak Qualls
Laurie Hekman
Emily Stoddard Furrow
Robin
Mikinzie Stuart