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Ryan Paugh I saw something that I really liked on Hulu last night. Whenever a commercial played there was a tiny pop up in the right-hand corner of the ad that said: Is this ad relevant to you? I clicked No and the pop up went away. I love that advertisers are doing this and that internet TV opens such doors. Lord only knows how they're using the data they collect, but seems like a step in the right direction to me. What do you guys think?

70 weeks ago from Advertising Professionals, Marketing Psychology, Social Media Marketers and Television (Couch Potatoes)2 more

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Ryan Paugh: I'm definitely not a regular Hulu user. I watch it when I don't have access to my cable TV. One thing I always find interesting about Hulu ...MoreI'm definitely not a regular Hulu user. I watch it when I don't have access to my cable TV. One thing I always find interesting about Hulu though is that they're always trying new things. I've experienced the 2-3 commercial break experience, but also occasionally got an offer to watch a full show uninterrupted if I spend 1-2 minutes filling out a survey. Even if it's not perfect, I think that's pretty cool. I'm hoping they do something beneficial w/ the data their collecting from the ad feedback feature. If anyone finds out anything concrete, please let us know.
70 weeks ago

Kate Davids: I prefer the commercial free option if I watch a 2 minute product demo or fill out a survey, but that said, I also enjoy the commercials. I may be ...MoreI prefer the commercial free option if I watch a 2 minute product demo or fill out a survey, but that said, I also enjoy the commercials. I may be weird, but they tend to be funny. I have also used the "relevant"/"not relevant" buttons, though not very often so without any visible result. I still like that they are even asking, though.

I think the reason that sometimes the ads don't change is that those are the only advertisers (or there are only a few advertisers) who have selected that show or type of show. Thus Hulu doesn't really have anything else to serve you. They are still struggling with getting ad revenue, unless I miss my guess.
68 weeks ago