Welcome to Brazen Careerist!

About Me

An energetic marketing executive with 8+ years of strategic business development and project management experience in the area of integrated marketing management. Expertise in revenue enhancing promotional campaigns, branding and target marketing. Proven strategic analytical marketing and process improvement skills. Accomplished in working cross-functionally across all levels of management.
•Strategic Analysis •Customer Profiling •Vendor Management
•Copywriting •Departmental Budgeting •Response & Trend Analysis

I graduated from a reputable university with a MBA in Marketing and Communications and Media Management. I have extensive experience in planning, executing, measuring and optimizing marketing campaigns both direct mail and email. I have created diverse and results driven marketing campaigns that increase awareness of programs as well as customer acquisition. I have coordinated copy writing and production of marketing materials, conducted post-mailing analyses and produced and maintained budgets throughout the duration of the marketing campaigns. I have also developed press releases to promote the company’s products.

I feel that my varied marketing experiences as well as my MBA in Marketing and Communications and Media Management are my strongest qualifications for any position. Also, my customer relations experiences, as well as my oral and written communication skills, should prove valuable to any company. I am very detailed-oriented and am able to multi-task in a fast-paced, deadline-driven environment.

Work History

• RCN Metro Optical Networks
• Manager, Business Marketing
• November 2008 to December 2009

• Initiate and implement marketing campaigns for new product launches, re-branding efforts and legacy products. Actively foster culture of open information flow across inter-departmental functional groups and external vendors, including internal and external design and sales staff.

• The Conference Board
• Marketing Manager
• July 2000 to November 2008

• Complete marketing management for domestic conferences, including list selection, issuing print and mailing instructions, and post-campaign analysis. Work both inter-departmentally and with external vendors to ensure effective execution of marketing strategy. Produce and manage $2.5MM marketing budget, submitted quarterly forecasts.

• The Direct Marketing Association
• Manager, Councils
• March 1998 to July 2000

• •Developed strategic marketing plans involving promotional campaigns, direct mail, telemarketing, personal solicitation and Internet marketing.
  •Supervised the planning, promotion and implementation of seminars, symposiums, breakfast/luncheon series, audio-conferences and premier special events.

Education

• Fordham University
• MBA, Marketing, Communications & Media Management
• 2003 - 2006

• Rutgers, The State university
• BA, Marketing
• 1991 - 1996