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About Me

Strategic communications professional with hands-on digital and social media experience, developing and implementing programs that have generated significant awareness. Ability to understand organizational goals, assess current strategies, identify gaps, and recommend actions. Diverse background has provided with strong analytical skills and an extreme attention to detail.

Work History

National MS Society Mid-Atlantic Chapter
Social Media Consultant
November 2009 to March 2010
Developed and implemented comprehensive social media stragegy. Trained chapter staff on usage, best practices, and rules of engagement in the social space. Designed and monitored metrics to determine effectiveness of social media efforts. Exceeded six month goal within two months through strategic engagement. Created and managed Facebook profile picture campaign that resulted in increased cause awareness and member engagement. Planned and executed a multichannel marketing campaign that raised more than $5,000.