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Louis Gray

Woodside, California

Managing Director, New Media, Paladin Advisors Group

Marketing

louisgray.com

Fans (58)

Following (20)

Networks (10)

Top Ideas

1

Rapid consumption and comprehension of content is power. With more information coming at us from more places at an ever-increasing rate, we must learn to not only consume from multiple places simultaneously, but also improve our filters to find the best content and most relevant information. We should not be unafraid to stop bad habits or time wasting activity, to unsubscribe from off-topic sites, or exchange one practice for another.

25 weeks ago

Holden Page, Brandy Brown and Amani Roberts recommended this

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2

Today's Web services simply move the collection of data to a new place, to be owned and manipulated by proprietary interfaces - whether they call themselves cloud or not. But this increases problems with data ownership and migration. In order for us to truly own our own data and its related metadata, these Web services should tap into our own personal cloud, enabled with our own secure credentials, and not store any of it locally. This would make us truly service and application agnostic.

26 weeks ago

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3

I believe that social media marketing and traditional marketing will merge, as participating in new places becomes more accepted across all facets of companies. The idea of dedicating resources to social media will disappear, as it becomes core functionality of marketing, public relations, customer service and sales. In parallel, companies will cease to farm out online engagement to inexpensive interns, and take it more seriously as senior management increases involvement.

26 weeks ago

Ryan Healy recommended this

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About Me

Louis Gray is an early adopter technology geek blogger, and dad with twins. He is the Managing Director of New Media at Paladin Advisors Group, a Woodside, CA-based consultancy focused on startups and the enterprise.

Work History

Various Startups
Advisor
March 2008 to Present
Advisor to various startups, including SocialToo, Teens In Tech Networks, ReadBurner, YackTrack and BuzzGain.

Paladin Advisors Group
Managing Director, New Media
June 2009 to Present
Paladin Advisors Group is a new consultancy focused on Marketing, Public Relations, Sales Process, New Media and Advisory. Clients of Paladin include a wide variety of customers, from enterprise technology firms to fledgling startups. Paladin is focused on helping startups ready themselves for launch, and helping established firms strategically deploy social media, marketing, and demand generation.

BlueArc
Director, Corporate Marketing
January 2001 to April 2009
Managed company positioning and messaging, public relations, analyst relations, Web site, internal and external communications for enterprise network storage company from startup phase through S-1 pre-IPO process.

3Cube
Web Marketing Manager
April 1999 to January 2001
Web Marketing Manager for communications application service provider, focused on Web meetings, online conference calls, Internet faxing.

Internet Valley
E-commerce Analyst
October 1998 to April 1999
Authored and managed Web site content for fledgling search engine optimization and Internet research firm.