Welcome to Brazen Careerist!

Work History

• March Communications
• Account Executive
• April 2007 to May 2009

• • Designed and executed individualized social media campaigns that delivered clients increased visibility while strengthening and supporting their overall media relations, marketing and lead generation strategy.
  • Sourced, planned and created written materials across a variety of media, including articles (print and online), press releases, case studies, website copy, direct marketing pieces and media pitches.
  • Continuously expanded knowledge of clients’ markets and media landscapes while developing relationships with analysts, bloggers and journalists and regularly pitching based on news, issues-based features and editorial calendar items.
  • In an agency corporate role, developed proposals and presentations for new business pitches, managed the process of refining the agency’s own messaging, and led the review and revision of the agency’s website, blog, and marketing collateral.

• Sinclair Broadcast Group (WGGB-TV)
• Account Executive
• September 2006 to March 2007

• • Managed a group of 30-50 advertising accounts at a local ABC affiliate station. Maintained and increased revenue share from existing accounts through attentive client service and relationship-building.
  • Generated new business through attention to other local media, continual networking within the local business community, and creating solutions that address the unique concerns of businesses that have never advertised on television.
  • Collaborated creatively with clients, advertising agencies, and WGGB’s Production and Promotion departments to produce commercial content and promotional campaigns.

• Limited Brands (Bath & Body Works)
• Sales Lead
• May 2004 to August 2006

• Acted as operational manager, with a concentration on ensuring flawless operational execution simultaneously with excellent customer service.
  • Provided ongoing coaching to a diverse team of 8 to 10 associates. Designed and implemented a supplemental program in October 2005 to certify all store associates in merchandise flow procedures.
  • Analyzed business results in order to develop dynamic sales strategies on a daily basis. Was frequently ranked in the top 30% of managers district-wide for segment sales success. Helped store achieve #1 rank in the Connecticut/Western MA district during the fourth quarter of 2005 and first quarter of 2006.

• Johns Hopkins Center for Talented Youth
• Teaching Assistant
• June 2002 to August 2003

• Assisted in developing and teaching a philosophy curriculum in summer program for exceptional high school students. Worked closely with course instructors and academic advisors to develop solutions for fostering the academic and personal development of students from a variety of backgrounds and learning styles. Provided consistent feedback and communication with instructors and students through one-on-one conferences and written evaluations.

• ActivMedia Robotics
• Technical Writer
• June 2002 to August 2002

• Wrote and revised technical documentation for the Pioneer 2-H8 intelligent mobile robot and related products. Designed an HTML-based tutorial on basic assembly and operation of the Pioneer 2-H8. Through assembly of training and marketing materials, acted as a liaison between developers and users in order to bring ActivMedia’s products to more institutions worldwide.

Education

• University of Massachusetts, Amherst
• B.A., Linguistics
• 2001 - 2005