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Syracuse University alumna with a degree in magazine journalism from the SI Newhouse School of Public Communications. Successfully completed Birmingham City University's MA Social Media program, which concluded in September 2010. Strong academic and extracurricular background in social media marketing, public relations, and event planning.
Currently working full time as a marketing coordinator at KCI Technologies. Professional background includes social media and traditional marketing.
• Responsible for preparing submissions, proposals, statements of qualifications, presentations, handouts and other various project-related documents. Tasks include setting and maintaining preparation schedules, coordination of associated team members, proofreading, assembling and distributing.
• Responsible for maintaining knowledge database, including life cycle status of submissions, staff resumes, and project descriptions.
• Managed accounts including client coordination, strategy development, implementation, tracking and reporting.
• Maintained several social media accounts on Facebook, Twitter, and other platforms, including monitoring and response during off hours.
• Responsible for development of client content, including social media posts, blog entries, and videos.
• Assisted with research and implementation of public relations and social media campaigns, including analytics reports, buzz scans, and analysis of current client practices.
• Researched and wrote about industry trends on the MGH Modern Marketing Blog.
• Responsible for strategy development, including conducting research and site analysis in order to plan effective online campaigns for clients such as the Mid Atlantic Sports Network (MASN).
• Monitored several social media accounts on Facebook and Twitter, such as MASN Ravens and Orioles.
• Performed research for submissions, proposals, statements of qualifications, presentations, handouts and other various project-related documents. Responsibilities also included proofreading and assembly.
• Prepared project write-ups, handouts, brochures, and other documents using the Adobe Creative Suite.
• Completed administrative tasks across all disciplines as assigned.