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Top Ideas

1

No kidding: on the train today, I look up to see a poster ad reading, "Achievement is always all around you," and I couldn't even tell who the ad was from. The universe trying to tell me something again? (Other than always include your brand in the ad?)

100 weeks ago

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2

My theory on Gen. McChrystal: subconsciously, he wanted out. How can someone who grew up under a chain of command be so subordinate?

100 weeks ago

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3

I was on one of those other social media sites, and I saw a link under a discussion that said, "Stop following" I'm not sure if it was a discussion feature or the universe trying to tell me something.

100 weeks ago

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About Me

I have 22 years of experience in interactive media, publishing, and education marketing. I started my career by working on the Great Books at Encyclopaedia Britannica, and I quickly moved over to an editorial management role in the development of some of the earliest CD-ROM products under the company's Compton's brand. This role was a launching pad for a move into digital media, which put me at the center of the company's transition to the web, which began in 1993. I eventually rose to Director of Product Development at Britannica.

Since 2000, I have been working mostly in the marketing of online education, starting with an Internet marketing role at UNext, parent company of Cardean University, one of the first creators of a fully online MBA in conjunction with top business schools. In 2005, I took on management of the educational directories business of Monster.com, which I grew from almost nothing to $13M in annual revenue. In 2007, I left Monster to become Chief Marketing Officer of the University of Illinois Global Campus, a division of the U of I focused on online delivery of education programs in partnership with the university's residential campuses.

In 2010, I left the U of I to start Edify Marketing, an education marketing solutions company. Edify builds degree portals with a very straightforward strategy: quality education leads come from sites with quality traffic, and quality traffic is driven organically. For this reason, Edify focuses on content-driven sites to achieve strong SEO. Edify's first site, midPointers, was launched in late May 2010 and focuses on career change advice for mid-career professionals looking to transition jobs or advance in their current ones. For more info, visit www.midpointers.com.

My proudest accomplishments? My three kids: Jeremy, Eva, and Julia!