Welcome to Brazen Careerist!

About Me

Top-notch problem solver able to address your stickiest marketing problems.

Strategic Marketing Consultant with fourteen years of multi-channel marketing experience in government, retail, non-profit, educational, and telecom environments. Proven track record of creating and driving effective data-driven marketing and demand generation campaigns via social media, e-mail, webinars, web content, telemarketing, and direct mail. Solid analyst and researcher with ability to translate complex data from multiple sources into actionable strategies.

Specialties Include
• Customer Profiling
• Marketing Database Management
• Demand Generation
• Strategic & Tactical Planning
• Campaign Management
• Analysis and Reporting
• Competitive Research
• Copywriting and Editing
• Social Marketing
• Branding

Work History

• Marketing Consultant

• Top-notch problem solver able to address your stickiest marketing problems. Marketing consultant with fourteen years of multi-channel marketing experience in educational, non-profit, retail, and telecom environments, both business-to-business and business-to-consumer.

  Proven track record of creating and executing effective marketing campaigns via social media, e-mail, webinars, web content, telemarketing, tradeshow, and direct mail. Solid analyst and researcher with ability to translate complex data from multiple sources into actionable strategies.

• Sprint Nextel Corporation
• Program Manager III, Business in Retail
• November 2005 to July 2006

• Created winning strategic programs for generating demand for business-oriented products in retail stores, recommending and approving monthly programs, promotions, merchandising, training, contests, and incentives for stores. Represented and advocated for Retail channel cross-functionally, working to remove roadblocks and streamline communication to meet project goals. Ensured that approved programs were in alignment with current retail strategy, and drove deliverables of program teams to effectively launch programs. Built business cases for new programs, products, and promotions. Monitored competitive landscape, researching market conditions, pricing, and promotions, and making recommendations as to how Sprint Nextel should counter these offerings.

• Nextel Communications, Inc.
• Senior Inventory Specialist
• January 2003 to October 2005

• Drove high level of sales enablement as integral member of Nextel Retail Merchandising and Inventory teams. Managed inventory forecasting, budgeting, procurement, disposal, and distribution projects for company owned stores and store-within-a-store locations. Developed and maintained data-sharing systems. Performed research and reporting for process and performance improvement. Identified and resolved deficiencies in training and operations. Proactively solved problems and made tough decisions to keep projects on track. Sourced, negotiated, and oversaw vendor contracts. Managed rollout of retail graphics project to support retail expansion program at rate of 200-250 stores annually. Assisted in development of marketing collateral, signage and point-of-purchase materials, working with media agency partners. Maintained strong general market knowledge of retail and telecommunications industries. Nextel Circle of Excellence awardee, 2005.

Education

• Syracuse University
• Bachelor of Arts, Music
• 1993 - 1996